At Shangri-La Singapore we are a heart-warming family. We share something powerful - our genuine care and respect for others. Our strength lies beyond our harmonious surroundings and hideaway locations. It lies in our core values that guide us to treat each and everyone with honour, as kin, as family. We strive to be the preferred employer by providing great benefits, tranquil and sincere working environment, work-life balance and effort recognitions.Set in 15 acres of lush greenery just minutes from the vibrant Orchard Road shopping belt, the Shangri-La Hotel, Singapore is a tranquil, sophisticated urban retreat whether travelling for business or leisure. It features 792 luxurious guestrooms and suites across three distinct wings, which include unique family-themed rooms, supported by a host of dedicated family-focused amenities.We are looking for a F&B Sales Manager whose primary responsibility is to develop and execute effective marketing strategies to promote food and beverage offerings for Shangri-La Singapore. He/she will work closely with the marketing team and collaborate with various departments to drive customer engagement, increase sales, and enhance the overall dining experience.Job Responsibilities
Develop and implement F&B sales strategies to meet revenue targets across all outlets.
Drive private event bookings and activations to maximize outlet utilization.
Initiate strategic collaborations with third parties to enhance brand visibility and sales.
Manage global and local accounts to secure preferred hotel status and optimize revenue.
Lead and convert transient and group sales leads to achieve segment goals.
Coordinate with F&B operations to ensure smooth execution of events and group dining.
Partner with marketing and communications teams on campaigns, seasonal menus, and promotions.
Monitor market trends and competitor activities to maintain a competitive edge.
Prepare sales forecasts, reports, and market analysis to identify growth opportunities.
Maintain accurate client records and sales pipeline using CRM tools.
Represent the hotel at industry events, tradeshows, and client meetings.
Ensure all sales activities align with brand standards and uphold service excellence.
Job Requirements
Minimum 6 years of experience in F&B sales, hospitality, or event management, preferably within a hotel or luxury dining environment.
Proven track record in achieving sales targets and managing key accounts.
Strong understanding of sales strategies, revenue generation, and client relationship management.
Experience in organizing private events, group dining, and third-party collaborations.
Proficient in using CRM systems and sales reporting tools.
Excellent communication, presentation, and interpersonal skills.
Strong analytical skills with the ability to interpret market trends and competitor insights.
Familiarity with digital marketing, social media, and F&B promotional strategies.
Highly organized with attention to detail and strong administrative capabilities.
Comfortable representing the brand at industry events, tradeshows, and client meetings
