
Senior Performance Marketing Specialist
- Central Region, Singapore
- Permanent
- Full-time
- Plan, execute, and optimize ad campaigns across platforms like Google, Meta, Pinterest, Bing, and retargeting partners.
- Manage media budgets across key markets, making strategic allocation decisions to drive performance.
- Monitor campaign performance, report on KPIs, and extract insights for continuous optimization.
- Collaborate cross-functionally to support campaigns, propose creative ad ideas, and drive key marketing initiatives.
- Liaise with external partners and stay up to date on industry trends to keep Castlery ahead in performance marketing.
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- Minimum of 3 years' experience in Performance Marketing, Paid Media, or Data Analytics roles.
- Strong analytical and problem-solving skills, with a passion for data; experience with Google Analytics and data visualization tools like Tableau or Power BI is a plus.