Marketing and Communications Executive - Singapore

A&O Shearman

  • Singapore
  • Permanent
  • Full-time
  • 1 month ago
Job descriptionA&O Shearman is a new global industry-leading law firm, with nearly 50 offices in 28 countries worldwide. Our fluency in English law, US law, and the laws of the world's most dynamic markets, enables us to provide unmatched insight and seamless delivery to clients. We work on challenging and important deals and disputes that have the potential to shape the future.We offer exceptional opportunities for our people; opportunities to work for the world's leading businesses; to transform the status quo, and to deliver your best work, helping you and your career to thrive, while delivering unparalleled outcomes for our clients.Whether you're helping clients solve complex challenges, transforming the ways we manage our business, or ensuring the smooth-running of our operations, this is an environment where you can belong and excel. We provide first-rate training and development, we are committed to an inclusive environment, and we provide support and ways of working that help you optimise your wellbeing.What truly defines a career with us? We recruit the best and ask for the best of you. And together, we will redefine success.Department purpose and structure Our Marketing team is integral to the setting and achievement of the firm's business objectives, which includes supporting our partners and associates in their pursuit of becoming our clients' trusted advisers, building and maintaining long-lasting, deep institutional client relationships, winning new clients, increasing the visibility of the firm globally, and positioning the firm as the thought leader and most advanced law firm among the global elite. The function works as one team across the globe with very close collaboration between the central groups - including Communications - and professionals supporting offices, practice groups, sectors and clients.Role purposeThis role is focused on supporting local marketing and communications activities that develop A&O Shearman's profile in the Singapore market, requiring a consistent and innovative approach to client relationships. Working closely with the Market Lead, ASEAN and APAC Communications colleagues, the role involves coordinating multi-channel strategic campaigns, including in-person events, webinars, hybrids, etc. to attract and engage clients, showcase A&O's Shearman capabilities, and raise brand awareness.This is a great opportunity for someone who is proactive team member with strong communication skills and a passion for conducting impactful campaigns within the region. The role will work closely with the wider BD team, as well as executive assistants, lawyers, and partners to deliver compelling communications and BD campaigns using media and digital marketing platforms.Key relationships
  • Market Lead
  • Senior Communications and Campaigns Manager
  • Sector Leads
  • APAC BDMC colleagues
  • Regional and Office Managing Partners
  • Globa Communications and Events specialists
  • Advanced Delivery Centre
  • Partners and lawyers
  • Legal PAs
Role and responsibilities
  • Prepare first drafts of local communications strategies and campaigns that align with the A&O Shearman brand for ASEAN and India
  • Provide communications support select high priority APAC sector and practice groups
  • Collaborate with the local BD team to gain insights into communications and campaign objectives, challenges, and perception gaps.
  • Assist with the development and execution of innovative and insightful media and digital campaigns that are thoroughly planned and measurable.
  • Assist in promoting best practice in communications and campaigns both locally and throughout the region.
  • Support and maintain the A&O Shearman brand and visual identity across ASEAN offices and desks, as well as India group by collaborating with the central design team to produce collateral, advertisements, banners, social media cards, and other materials.
  • Liaise with BD, partners, and lawyers regularly to source key themes, market trends, and developments to promote the firm's expertise and insight via media and digital channels proactively.
  • Work alongside APAC Communications colleagues to assist in developing insightful and engaging integrated campaigns across various communication channels.
  • Assist with website content development, management, and publication of APAC-related content.
  • Manage and proactively promote our global marketing information systems (including our client relationship management and social media tools).
  • Identify and draft potential angles for media coverage, proactively pitch content ideas to media outlets, filter incoming inquiries, draft and issue press releases, and manage key media relationships.
  • Prepare and coordinate key award submissions across dedicated local markets e.g. APAC IJ Global, APAC PFI.
  • Serve as the central coordination point for Chambers & Legal 500 feedback and assist in the development of firm messaging.
  • Run education sessions for partners on global communication strategies and how to leverage Haiilo content on their personal LinkedIn pages, ensuring alignment with global and regional pages.
Key requirements
  • Graduate degree / university degree in business/related disciplines.
  • Relevant marketing / business development experience at an equivalent level within a professional services organisation - minimum 4 years' experience.
  • Proven experience in developing and executing high quality, innovative social media campaigns on platforms such as LinkedIn, with a strong good understanding of best practice and current media trends.
  • Experience in public relations or corporate communications.
  • Experienced in using a range of digital marketing platforms and tools (e.g. Content Management tools, Hootsuite, LinkedIn, SEO/SEM).
  • Experience in media relations, particularly in successfully building profiles and managing potential risks.
  • Project management skills, including the ability to prioritise, work under pressure and multi-task to tight timeframes.
  • International understanding of cultural nuances of doing business in the local market and APAC region.
  • Track record of working with senior management within a complex international organisation.
  • Excellent influencing skills, with the ability to persuade and communicate effectively both verbally and in writing.
  • Proven history of leveraging creativity to conceptualise, execute, and influence strategic campaigns successfully.
  • Able to be discrete and handle sensitive/confidential information.
  • High attention to detail and a strong client focus.
  • Demonstrates highly developed skills in Microsoft Office Suite, use and application of AI and marketing technology stacks (CRM, EDM, PowerBI).
A&O Shearman is a new global industry-leading law firm, with over 47 offices in 29 countries worldwide. Our fluency in English law, U.S. law, and the laws of the world's most dynamic markets, enables us to provide unmatched insight and seamless delivery to clients. We work on challenging and important deals and disputes that have the potential to shape the future.We offer exceptional opportunities for our people; opportunities to work for the world's leading businesses; to transform the status quo, and to deliver your best work, helping you and your career to thrive, while delivering unparalleled outcomes for our clients.Whether you're helping clients solve complex challenges, transforming the ways we manage our business, or ensuring the smooth-running of our operations, this is an environment where you can belong and excel. We provide first-rate training and development, we are committed to diversity, equity and inclusion and we provide support and ways of working that help you optimise your wellbeing.What truly defines a career with us? We recruit the best and ask for the best of you. And together, we will redefine success.Area of expertiseMarketingOfficeSingapore - OUE BayfrontWorking arrangementHybrid (combination of office & remote working)

A&O Shearman