
Marketing Communications Executive
Books Kinokuniya
- Singapore
- Permanent
- Full-time
- Responsible for corporate homepage and social media content management, content marketing for publicity, communications, engagement, sales and branding
- Attend to customer enquiries via all platforms in a timely manner
- Strengthen company's brand image and build a lasting digital connection and relationship with customers
- Plan, coordinate, execute retail marketing activities, campaigns and events through different channels, platforms and mediums to achieve improved sales, consumer engagement and brand awareness, thereby building loyalty and a healthy, active and buzzing community
- Work closely with different internal and external stakeholders to conceptualize and execute marketing activities and campaigns
- Build relationship and collaborate with suppliers, retailers and other partners on promotions and events
- Develop collaterals such as online materials, promotional advertisements, press releases, etc
- Provide good copywriting to maintain a consistent brand voice
- Evaluate effectiveness of marketing and communication programmes using data and analytical tools
- Degree with a preference for related disciplines
- 3 years of work experience in retail marketing, digital media, customer service and membership services preferred
- Strong interest in Retail and Digital Marketing & Management
- Possesses creativity, great initiative, strong interpersonal & organizational skills, good communication skills and meticulousness
- Ability to work in a dynamic and fast-paced retail environment
- A resilient, service-oriented team player who is also able to work independently
- Must be willing to work after-office hours including retail-based hours, and on weekends / public holidays at retail storefronts for promotions, events, membership drive, etc. on the occasion
- Effectively bilingual (spoken & written)
- Understanding of CRM programme and social media platforms will be added advantages
- Experienced professionals are welcomed to apply