Customer Development Partner, ONT

• Implement Strategy to grow top line & drive Consumer Engagement in L3F with Accounts managed

• Perform sales calls on contracted outlets assigned.
• Actively Prospect new outlets with a view to contract in the channel sub-segment assigned.
• Support contracts negotiations, within investment guidelines to optimize profitability for PRS.
• Drive sell-through with on-going promotions (volume, net sales, contributive margin)
• Onboard new outlets on Easy24 and ensure Easy24 adoption by all current outlets.
• Assist Channel Sales Lead to process backend sales claims for contracted outlets

• Review performance and develop bespoke action plans with identified gaps/risks/ opportunities.
• Support Driving of L3F excellence: responsible for execution of PVA plans in identified outlets through negotiations with outlets and implementation in the L3F.
• Evaluate the effectiveness of activities carried on with Accounts and provide recommendations on future improvements of ROI.
• Actively drive new business growth & market share gain through identifying new consumer trends and competitor sales in Accounts managed and co-developing consumer conversion tactics & strategy to PR brands with the Accounts.

• Be the Internal expert of the channel sub-segment enabling planning & analysis activities

• Consolidate market intelligence on key competitors’ activities, consumer consumption trends in outlets, outlet opening/closing and trade news.
• Key point of liaison internally for marketing on the roll-out of brand activities: identify outlets targets for nationwide consumer promotions, key branding activities, etc.
• Key point of liaison internally with Trade Marketing on Trade Marketing Calendar of brand activities: plot promotional Calendar with the Trade and Marketing team, etc.
• Assist Channel Sales Lead in actively planning and managing A&D linked to the contracts in the channel (Cash sponsorship)

Pernod Ricard