
Marketing Communications Senior Associate
- Singapore
- Permanent
- Full-time
- Develop materials for both internal and external stakeholders—such as newsletters, website copy, email campaigns, slide decks, and press materials.
- Ensure messaging is scientifically accurate, consistent, and audience-appropriate.
- Translate complex medical concepts into engaging, accessible content for diverse audiences.
- Execute multi-channel communications initiatives—social media, digital ads, events support, and media outreach.
- Coordinate with vendors and internal teams to ensure smooth implementation.
- Track and analyze campaign performance to optimize future efforts.
- Partner with medical affairs, product, access, and field teams to align messaging and support campaign goals, including product launches and key events.
- Act as a communications advisor to internal teams, ensuring brand integrity and consistent voice across all touchpoints.
- Participate in campaign planning, segmentation, and ROI analysis.
- Provide insights and recommendations to enhance performance and audience engagement.
- Identify emerging trends, channels, and opportunities in healthcare communications to keep Lucence ahead of the curve.
- Maintain content libraries and media assets; support editorial consistency on website and social platforms, and ensure smooth content lifecycle management.
- Oversee brand governance to ensure all materials meet global brand standards.
- Bachelor’s degree in Marketing, Communications, Life Sciences, or related discipline.
- 3–5 years’ experience in B2B marketing or communications—preferably in biotech, diagnostics, or healthcare, with a track record of developing communications for doctor-facing audiences.
- Strong written and visual communications skills, with familiarity in digital tools (e.g., Adobe Creative Suite, CMS, email platforms).
- Comfortable handling both executional tasks and contributing to strategy development.
- Able to collaborate across teams with strong organizational and project management skills.
- Self-starter who thrives in a fast-paced environment, able to work independently while proactively driving projects forward.
- Highly organized with a keen attention to detail, balancing multiple priorities without losing sight of deadlines.
- Resourceful problem-solver who can navigate ambiguity and find creative solutions.
- Experience working in regulated industries (e.g., healthcare, diagnostics, pharma) is a plus.