Senior Executive/Lead Executive (Marketing Communication) - Comm & Outreach

• Plan, execute, and manage integrated marketing campaigns across online and offline platforms to enhance brand visibility and position NYP as the polytechnic of choice. Manage campaign budgets and deliver post-campaign performance reports with insights and recommendations.
• Craft compelling content through impactful copywriting and creative storytelling across diverse platforms including print collateral, digital ads, online articles, eDMs, and Out-of-Home (OOH) advertising. Ensure all messaging is consistent, relevant, and aligned with NYP’s brand voice
• Collaborate with designers to conceptualise and develop visually compelling assets. Maintain cohesive storytelling and brand consistency across all touchpoints.
• Implement data tracking and set performance metrics to monitor campaign outcomes. Conduct research and analyse audience data to uncover insights, identify trends, and inform future marketing strategies.
• Support on any other projects as assigned.

• Qualification in Marketing, Communications, or relevant field.
• At least 3 to 4 years of proven work experience as a Marketing Communications Specialist or similar role.
• Strong track record in content creation across various formats including marketing collateral, digital advertising, social media and eDMs.

• Flair for writing with the ability to craft engaging content across multiple platforms.
• Solid understanding of Search Engine Optimisation (SEO) principles and experience using tools such as Google Analytics to guide content strategy and measure performance.
• Good grasp of creative strategy, with the ability to align messaging with visual storytelling to enhance campaign impact and brand resonance.
• Familiarity with marketing technology (MarTech) platforms and tools is an advantage.

• Excellent verbal and written communication skills, with the ability to convey ideas clearly and persuasively.
• Strong project management skills, with the ability to manage timelines, stakeholders, and multiple priorities effectively.
• Proficiency in graphic design or visual editing tools (e.g., Adobe Creative Suite or Canva) is a plus.

• Self-motivated with a strong sense of initiative, and a collaborative team player.
• Able to manage multiple tasks effectively, work under pressure, and meet tight deadlines.
• Demonstrates sound judgment, strong analytical thinking, and effective problem-solving skills to make timely and well-reasoned decisions.

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