Marketing Content Specialist (face of Ksisters)

• Social Media Content Creation:

• Plan and develop a content calendar for Ksisters social media platforms tailored to the needs of brands in the Skincare (Young & Mature), Makeup and Fashion industries.
• Familiar with Instagram and TikTok trends, and adapts it to contents wisely.
• Oversee content filming and photography, ensuring all visuals align with brand guidelines and resonate with the target audience.
• Work closely with Senior Assistant Marketing Manager to produce on-brand content for social media, blogs, and digital campaigns.
• Brand Representation:

• Act as the face of the content for brands under our management, representing their values and vision through engaging and authentic content.
• Comfortable with being the face of Ksisters (voiceovers + camera facing role)
• Collaborate with marketing team to ensure the messaging and tone of content align with the target market’s expectations.
• UGC and KOL Management:

• Manage the acquisition, selection, and engagement of user-generated content (UGC) to boost brand awareness and community engagement.
• Work with KOLs (Key Opinion Leaders) to create and manage collaborations, partnerships, and campaigns that elevate brand presence and drive engagement.
• Develop and nurture relationships with UGC creators, influencers, and KOLs to ensure high-quality, consistent content output.
• Backend Work & Shopify Management:

• Support the team with backend tasks, including managing product listings, updating content, and ensuring the smooth functioning of Shopify stores.
• Track and report on the performance of digital campaigns and suggest improvements based on analytics and feedback.

• Proven experience in a similar marketing role, with a strong focus on content creation and social media management.
• Video content creation and editing skills.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
• Comfortable in front of the camera and confident in representing brands.
• Strong understanding of social media platforms (Instagram, Facebook, YouTube, TikTok, etc.) and digital marketing trends.
• Experience managing user-generated content (UGC) and influencer/KOL collaborations.
• Familiarity with Shopify, including content management, product listings, and reporting tools.
• Excellent communication, organization, and project management skills.
• Ability to work in a fast-paced, collaborative environment and handle multiple priorities simultaneously.
• A passion for beauty, skincare, and parenting products with an understanding of the target audiences.

• Knowledge of SEO best practices.
• Experience with analytics tools (Google Analytics, Shopify analytics, etc.).

Ksisters