Intern, Lifecycle & Retention Marketing, Disney+ Hotstar - Jul to Dec 2024
The Walt Disney Company
- Singapore
- Training
- Full-time
- Collaborating with marketing ops team and implement guidelines of best practices on campaign execution.
- Develop plans on how to drive user engagement and retention through campaigns.
- Implement customer journeys for engagement, retention and winback objectives using our CRM tools across push notifications, in-app, web and email channels.
- Analyse result of the campaign through data measurement analysis and share with markets as a best practice.
- Update and maintain campaign calendars.
- Collaborate with agency to ensure deliverables of campaigns are well prepared and provided in accordance with campaigns objective.
- Maintain dashboard of campaigns result.
- Build campaign result decks.
- Manage the assets and distribution to key stakeholders.
- Liaise with agency and freelance to requests copy and design for campaign needs.
- Collaborate with internal and external stakeholders to develop marketing campaigns across direct comms channels including email, push and in app & App Stores.
- Collaborating with the planning and development of a marketing calendar for direct comms
- Working with creative teams to get assets for campaigns.
- Running test and learn plans.
- Currently an undergraduate pursuing a bachelor's degree/diploma
- Must be available for full-time internship commitment (Monday to Friday, 9am-6pm) between July to December 2024
- Indicate your internship availability (start and end date) in your resume
- Indicate your expected graduation date in your resume
- Currently an undergraduate pursuing a bachelor's degree/diploma in Marketing, business studies, Communications, Media, or a related field
- Has a strong willingness to run test and learn at a customer and campaign level.
- Good organisational skills and ability to prioritise work projects.
- Good communication and presentation skills
- Ability in analytical and numerical skills is an added value.
- Knowledge or interest in Digital Marketing is a plus.
- Interest or fan mentality for Disney, Pixar, Star Wars and Marvel
- Highly self-motivated and meticulous with a strong passion for the streaming industry
- Ability to adapt quickly to a constantly evolving organizations, and to thrive in a fast-paced working environment.
- Strong team player; possesses good interpersonal skills with a high level of enthusiasm in collaborating in cross functional teams.
- Adopts a challenging and questioning approach, proposing information and solutions in creative ways.
- Passionate team player with a never-ending curiosity
- Self-starter that needs minimal supervision in motivating himself/herself, always looking for opportunities to contribute to our campaigns and overall projects.
- Ability to prioritize workload to meet competing deadlines and manage stakeholder expectations.
- Strategic thinker with good communications skills
- Excellent command of written and spoken English