Intern, Digital & Performance Marketing, Disney+ - Jul to Dec 2024
The Walt Disney Company
- Singapore
- Training
- Full-time
- End to end Performance Marketing – overall acquiring and growing subscribers; managing performance focused acquisition campaigns on digital media, affiliate marketing - from ideation to media planning to optimization and performance analysis / insightful outcomes & actions.
- Identify source of growth, profitability and efficiencies in current or new areas through strategic thinking, data & analytics
- To learn new tools and technology around creative automation and data dashboards.
- Drive marketing programs which are highly targeted basis content affinity of relevant segmented audience cohorts
- Daily check of campaigns and performance across various internal / external consoles to drive consistent performance and to identify optimization tactics.
- Stand by for adjusting, optimizing & making changes across campaigns if needed.
- Provide frequent local media benchmarks analysis on best performing ads and competitor activity; either via media agency sources or internal 3rd party applications.
- Drive digital marketing efficiencies and reach through continuous localized communication testing (a/b), innovation using different platforms and new products/formats
- Responsible for local adjustments and optimizations in creative (language / format etc.)
- Provide insight and input on local publishers, opportunities and tactics to target new audiences and optimize measurement metrics
- Deliver most effective Cost of Acquisition (CPA) and expected Subscriber Volume; deliver most effective Cost per Reach / Engagement for awareness campaigns.
- Manage agencies to executive best in class subscriber acquisition activities & media placements to build awareness.
- Strong grasp in Mobile & App Install / Purchase lead (CPS based) campaigns as well as App based 3rd Party tools for optimization & data processing.
- Currently an undergraduate pursuing a bachelor's degree/diploma
- Still an undergraduate and not yet graduated during the internship period
- Must be available for full-time internship commitment (Monday to Friday, 9am-6pm) between July to December 2024
- Indicate your internship availability (start and end date) in your resume
- Indicate your expected graduation date in your resume
- Currently an undergraduate pursuing a bachelor's degree/diploma in Marketing Communications, Communications, Media, Data and Analytics, or a related field
- Experience on creating digital ads – banners / videos is an added advantage
- Good understanding and working knowledge of MS Excel & PPT, Google Analytics
- Exposure on working with data analysis & marketing dashboards
- Digital Native, sound understanding on trends across digital media