Job Category: SalesJob Description:About usTreasury Wine Estates (TWE) we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team - known for the experiences we create for our consumers, customers, partners, suppliers and our people.To learn more about our purpose and our renowned portfolio of global brands, click .About the roleThe role holder will execute distribution and promotional strategies for Penfolds to drive customer engagement and exceed annual budget within the on-trade channel.Strengthen Penfolds' dominance in Singapore's on-trade wine category by expanding brand visibility and fostering direct relationships with key customers. In addition, the role holder will gather and analyse market insights to provide actionable intelligence to support strategic decision-making.Conduct training sessions for sales teams, F&B staff, distributors, or retail teams on wine knowledge. Host events for internal teams or external customers to drive engagement and education.Managing on-trade customersEnsure that the on-trade customers achieve the goal objectives agreed with Penfolds:Identify and develop business opportunities across HORECA, membership clubs, and associationsBuild long-term, strategic partnerships with key customersDevelop sales initiatives to strengthen brand presence and maximize revenue potentialEnsure high customer satisfaction through regular check-ins and reviewsTrack performance against monthly budget and identify potential risk to the budgetBrand Distribution / ActivationEnsure brand availability and presence in on-trade outlets:Work on the distribution plan and promotional activity calendar with the customersEnsure best in class execution, and significantly ramp up our priority brands availability and presence across on-trade outletsUtilise market insights where relevant to drive category captaincyLead in market, ahead of competitors and ensure proper execution of events and activities as well as driving the marketing agenda to increase brand awareness and brand engagement with consumersWine TrainingProvide training and wine tastings:Deliver structured wine training programs for customersConduct guided tastings and masterclasses across various customer and trade segmentsMaintain deep knowledge of the company's wine portfolio and competitor offeringsCommunicate product stories, unique selling points, and wine pairings clearly and passionatelyCompetitors' AnalysisProvide market intelligence:Gather and input competitor intelligencePricing analysis of competitors' products and ensure that we have the right positioning in the marketProvide information on any gaps in the marketIdentify opportunities in the market to growing the Penfolds portfolio and recommending investment needs for future growth as appropriatePresentation and communication of key issues impacting on the businessAbout youBusiness related qualification5 years of commercial experience within a major FMCG company; preferably in the wine and spirits industryExcellent relationship building skillsAbility to do wine training to customersA proven track record of performance and deliveryStrong problem-solving skillsStrong commercial acumenBrand building orientedHands-on individualAbility to work independently, with minimal supervision, and drive decision makingWine knowledge and passionate about the industryExperience of complex and diverse market environmentsAttention to detailWhy you'll love it here:Our culture is built on bringing our whole selves, being courageous and delivering together - it's our DNA and the heart of who we are at TWE.We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.Enjoy the world's most desirable wines through our generous employee product allowance20 days annual leave, medical insurance, quarterly wine allowancePlus, you'll get an extra day off each year with your “TWEforME Day” - a day to spend however you choose!We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click .It takes all varietals!At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.All qualified applicants will be considered for employment regardless of age, race, colour, religion, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact , quoting the job title and reference number.How to applyWe do move quickly at TWE and continually review applications, so if you don't want to miss out, apply today.
