Key Accounts Manager - modern trade
- Singapore
- Permanent
- Full-time
- Drive sales growth and profitability by achieving volume and distribution targets.
- Develop and execute customer-focused sales strategies that align with business goals and leverage market insights.
- Build & maintain strong relationships with your key account contacts.
- Manage & optimise promotional budgets, ensuring an efficient ROI.
- Drive promotional excellence, ensuring marketing campaigns and in-store activations deliver maximum impact.
- Negotiate pricing, promotional allowances, and trading terms to secure mutually beneficial commercial outcomes.
- Collaborate with cross-functional teams (marketing, supply chain, sales) to deliver effective marketing executions and seamless operations.
- Monitor market trends, competitor activities and customer insights to inform strategy.
- Lead business reviews and present regular performance updates to internal and external stakeholders.
- Bachelor's degree in Business, Marketing, or a related field.
- Proven success in sales or account management in the FMCG industry, with a focus on growth and performance.
- Have experience in relevant Key Account Experience esp for Fair Price, 7-Elevens & Western Pharm Channels like Guardian & Watsons
- Strong negotiation skills to secure favorable deals and outcomes for both the company and customers.
- Exceptional relationship-building skills and a history of developing strong, long-term partnerships.
- Experience in business planning, trade spend management & promotional execution.
- A strategic mindset with the ability to leverage data insights for decision-making.
- Analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Understanding of business operations, including marketing, category management, and supply chain operations.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word) and tools like Power BI for data analysis.
- A collaborative team player with a results-driven approach, who can also work independently to achieve goals.