Brand Manager - Immunology, Ophthalmology, SMA

Novartis

  • Singapore
  • Permanent
  • Full-time
  • 15 days ago
Job Description Summary • Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function.
  • Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.
Job DescriptionMajor accountabilities:
  • Prepares content of Integrated Brand Teams and Launch Teams.
  • Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
  • Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
  • Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
  • Identifies area market insights and opportunity via customer interactions
  • Executes central marketing activities as well as regional initiated marketing activities
  • Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
  • Collaborate with cross-functional teams to maximize impact of activities
  • Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory
Essential Requirements:
  • 3–5 years of dedicated marketing experience in the pharmaceutical industry
  • Business-level proficiency in English is required.
  • Science related degree is preferred
  • Experience in brand or indication launches preferred
You’ll receive: You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook.Commitment to Diversity and Inclusion:Novartis is an Equal Opportunity Employer and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potentialSkills Desired Agility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategy, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships

Novartis