Executive, Marketing

Singapore
Permanent
Full-time

15 days ago

Job PurposeSupport the team in executing digital activations, campaign implementation from start to end. This role is integral in ensuring smooth execution of marketing initiatives, performance tracking, and supporting the Product Lead in driving user acquisition, user retention and partnership activation.The ideal candidate should have a strong eye for detail, excellent coordination skills, and the ability to multitask in a fast-paced environment.Responsibilities

Assist in the execution of digital activation campaigns, ensuring smooth delivery and alignment with brand objectives
Coordinate campaign logistics, including scheduling, tracking, and reporting on performance
Support in managing online-to-offline (O2O) activations, referral programs, affiliate marketing partner, and promotional tie-ups
Prepare merchant documents such as invoices, redemption reports, and performance reports for internal and external stakeholders
Conduct campaign analysis by tracking key performance indicators (KPIs) such as member sign-up, user engagement, redemption, and user participation
Prepare and update presentation decks for internal reviews and external client meetings
Assist in executing user acquisition strategies, such as referral programs and digital marketing campaigns
Monitor and analyze user behaviour to provide insights for engagement strategies
Support in managing app engagement initiatives, including WINK+ loyalty features and partner-driven activations
Provide administrative and operational support including project coordination and stakeholder management
Liaise with cross-functional teams such as marketing, tech, and sales to ensure seamless execution of in-app initiatives

Qualifications & Work Experience

Education: Diploma/bachelor's degree in marketing, Business, or a related field.
Experience: 2+ years of experience in campaign execution, digital marketing, account servicing, or project coordination
Strong organizational skills with attention to detail and ability to manage multiple projects
Proficiency in Microsoft Office (Excel, PowerPoint, Word) and familiarity with campaign tracking tools
Experience in digital activations, loyalty programs, or mobile apps is a plus

SkillsGeneric Skills:

Strong communication and interpersonal skills
Ability to work in a fast-paced, deadline-driven environment
Good analytical skills to track and report on campaign performance
Self-motivated and proactive in handling responsibilities

Technical Skills:

Basic knowledge of digital marketing and campaign execution
Proficiency in Excel for data reporting and PowerPoint for presentations
Familiarity with CRM tools, power BI and Google analytics is advantageous

Retail and Advertising Solutions & Services PartnerStellar Lifestyle is the largest managing agent of retail and advertising spaces in Singapore's rail network. We create vibrant transit destinations through continuous innovation and a desire to make our everyday touchpoints better. Our expertise also includes retail mall management, outdoor media & digital advertising solutions, and digital engagement platforms.About SMRT CorporationSMRT Corporation Ltd (SMRT) is a public transport services provider. Our primary business is to manage and operate train services on the North-South Line, the East-West Line, the Circle Line, the new Thomson East-Coast Line and the Bukit Panjang Light Rail Transit. This is complemented by our bus, taxi and private hire vehicle services.An exciting and rewarding career is waiting for you at SMRT. Join us and embark on a journey that matters. You Matter – we take care of you and your well-being. Your Work Matters – your ideas and contributions work towards building the future of our transport system and create positive impacts to the community. Your Development Matters – we offer diverse careers and learning opportunities for our people to grow you to the fullest of your potential.Come onboard the SMRT journey today.Vision
Moving People. Enhancing LifestylesCore Values
Respect, Integrity, Safety & Service, Excellence

SMRT Corporation

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