Head of Marketing (Web3 & AI) – Remote
Inner Circle Agency Inc.
- Singapore
- Permanent
- Full-time
Head of Marketing (Web3 & AI) – Remote with Asia-Pac or Europe OverlapJob Location:
RemoteIn-Office, Hybrid or Remote:
Fully remote (must overlap with Hong Kong working hours)Working Hours:
Full-time, with strong overlap to Asia-Pac or Europe time zonesLanguages:
English fluency required; Mandarin or Cantonese is a plusWhat the Client Offers:Competitive base salary (~100k), dependent on experience and locationSubstantial token equity with multi-year vesting and milestone-based upsidePerformance bonus structure to be defined with the CEOHands-on role with opportunity to build and lead a small high-impact teamConfidential hire at an exciting growth stage in a real-world crypto use caseAbout the Client:Our client is a venture-backed Web3 infrastructure startup pioneering a decentralized bandwidth-sharing network designed for real-time AI data retrieval. Already in production, the platform enables users to earn native tokens in exchange for idle internet capacity, creating a rare tangible utility in the crypto space. With a major V2 launch on the horizon, they’re ready to scale both user growth and token adoption—and need a seasoned CMO to lead the charge.Role Overview:The Chief Marketing Officer will spearhead all marketing and growth efforts, drive adoption on both the B2B and consumer fronts, and build a resilient token-based community. This is a pivotal leadership role for a strategic operator who can blend narrative, performance marketing, and ecosystem design.Key Responsibilities:● Lead the go-to-market strategy for the V2 launch across PR, content, influencer, and partner channels
● Own and evolve the brand identity and messaging across web, socials, and earned media
● Develop install funnels, referral mechanics, and regional community playbooks
● Coordinate token marketing campaigns, liquidity announcements, and investor comms
● Establish marketing analytics dashboards and iterate based on data insights
● Recruit and manage external specialists in growth, design, PR, and community as needed
● Collaborate closely with Product and Engineering to align roadmap and feedback loopsQualifications:Required:
● 5+ years leading marketing for Web3/tokenized products
● Proven experience driving consumer adoption and community engagement (≥100K users or wallet holders)
● Strong storytelling chops with hands-on execution across paid and organic channels
● Experience launching tokens or crypto products
● Comfortable building from scratch in lean, early-stage teamsPreferred:
● Background in AI or signal/data infrastructure products
● Experience reviving underperforming token economies
● Mandarin or Cantonese fluency
● Prior experience with Asia-based or Hong Kong-led teamsIf you’re a Web3-native marketer ready to define the narrative of a truly useful crypto platform, we’d love to hear from you.