Go-to-Market Product Manager
Activate Interactive
- Central Region, Singapore
- Permanent
- Full-time
- Mainly responsible for managing/engaging government agencies, strategizing & planning, driving adoption, executing marketing campaigns & events, and creating reports.
- Evaluate and pinpoint the sustained competitive advantages of our product offerings amid a swiftly changing marketplace characterized by intense competition, rapid technological advancements, and a dynamic regulatory environment
- Work closely with product managers to develop and mold comprehensive go-to-market strategies for products/programs over multiple years, grounded in essential competitive insights and operational metrics
- Run events, workshops, webinars and build cases for potential opportunities, and generate insightful recommendations regarding strategic possibilities and operational efficiency
- Own the marketing plan to grow the community and develop the business
- Build the brand and awareness of the web search & AI team product
- Craft Electronic Direct Mailers (EDMs) and develop content for email marketing campaign
- Source and develop marketing collaterals (e.g. merchandise, prizes)
- Liaise with stakeholders to gather feedback for the team
- Respond to queries from users and drive conversion
- Work closely with Software Developers, User Interface/User Experience Designers, Data Analyst, Business Analyst, Product Manager, and Quality Engineer.
- Experience in digital marketing: email marketing, content marketing, social media marketing, marketing analytics, web search, and AI.
- Experience in planning and executing events
- Experience in developing a marketing strategy & plan
- Proficiency in project management and cross-functional collaboration
- Able to understand technical concepts in product
- Able to contextualize and switch between macro product market strategy to micro product engagement with other government agencies
- Familiar with design tools (e.g. Adobe Photoshop, InDesign and Canva)
- Excellent communication and interpersonal skills; time management
- Prior experience in customer engagement, tech market strategy or data analytics is a good to have
- Able to thrive in an uncertain and agile environment and work independently and collaborate in a team
- Minimum of 5 years’ experience in digital marketing and events is a plus
- Familiar with leading search tools (e.g. Google Search Console, Ahrefs, Semrush)
- Knowledge in AI/ML
- Creative with an eye for design
- Data and insights driven
- Outgoing personality, proactive, and takes initiative
- An appetite for learning and development
- Resourceful problem solver
- Fun working environment
- Employee Wellness Program