Senior Brand Manager

Luxasia

Singapore
Permanent
Full-time

1 month ago
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LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shape the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets.Why Join Us?At LUXASIA, we believe there is beauty within every talent – that is you.We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?Position Purpose:You will be overseeing LUXASIA’s portfolio of brands, and to create a compelling vision and communicate with style and charisma. Responsible for the sales mission and vision of the business unit. Partnering our brand partners to develop the business strategies, objectives, and targets for the respective brands. Drive brand awareness, expansion and penetration strategies to strengthen the position of the business in the market.Key Responsibilities:Channel & Retail Marketing

Responsible for channel distribution growth/expansion of the brand
Develop new business opportunities by analyzing business needs and brand’s requirements.
Develop and implement a go-to-market channel marketing plan including promotion, animation partnerships and consumer activations.
Communicate effectively with all channel partners to align, plan and execute all product and trade marketing objectives, plans and activations before, during and post animation.
Constantly review the business plans with trade partners, re-strategize and initiate plans/programs to drive sales.
Ensure that sales are maximized through the effective analysis of sales data, monitoring of activity, observation of and response for trends, setting of priorities and evaluation of business initiatives.
Deepen channel customer development through CRM program activations.

Product Management

Responsible for the overall achievement of sales and profit target of the brand.
Budget Management: Responsible for full P&L, including managing the A&P budget
Responsible for all forecasting and sampling management for product launches and trade and retailer activities.
Analyze product range, positioning strategy, pricing and promotions.
Conduct market trend and competitor trend analysis, consumer insights and plan proactive actions.
Responsible for the seamless execution of all product launches and trade marketing activities following the Marketing Calendar in collaboration with the marketing, sales and training team, with the aim to build brand awareness, recruit new customers, retain existing customers and increase purchase consumption. Collaborate with multiple functional teams to ensure smooth business operation.
Business and channel sales performance tracking and analysis, launch follow-up and action plan development.
Build a strong and sustainable partnership with brand partner.

Customer Relationship Marketing (CRM)

Build and implement marketing plan (recruitment, CRM, events and promotions)
Ensures that customer segmentation remain up to date and relevant for each campaign
Develops relevant and engaging brand communications behind the right product mix
Master, improve and maximize the usage of customers information (purchase history) in developing relevant marketing programs. Defines & executes CRM analytics.
Strategize, develop and execute CRM programs for the brand.
Evaluates CRM campaigns against target KPIs and shares learnings.
Work with the right partners to recruit new clients or prospective clients. Develop a yearlong strategy and calendar for recruitment.

Requirements

Minimum 5 years of experience in beauty / FMCG / luxury / consumer / retail industry preferred.
Strong expertise in driving business/brand strategy & execution (sales, marketing, media, PR, and market development)
Good analytical skills with ability to grasp numbers and problem-solving.
Well-groomed, confident, and independent individual with entrepreneur spirit. Able to handle negotiations and meetings with higher level executives, both internally and externally
Digitally savvy and familiar with various eCommerce and social commerce selling tools and platforms.
Fluent in English, any other Asian language an advantage to support business needs within Asia Pacific.
Proficient in MS Office, strong in excel (pivot table, vLookup) and PowerPoint presentation.
A strong team player with the ability to work in a fast-paced, dynamic environment.
Resourceful, meticulous, and well organized with a positive can-do attitude.
Passion for the beauty industry and a genuine interest in developing a career in marketing or beauty.

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?If so, you are the one we are looking for. JOIN US and let’s grow together.To explore other careers opportunities, visit our careers page @ If you have a question for us, please drop us an email here.We regret to inform you that only shortlisted candidates will be contacted. Thank you.Recruitment Privacy NoticeBy proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice [ and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.Note to staffing agenciesPlease DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.

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