Senior Manager, Advertising & Brand Management
Marina Bay Sands
- Marina Bay, Singapore
- Permanent
- Full-time
- Be the organizational center of the account management team that focus on Brand & Marketing delivery, co-creating new processes, structures & operational requirements
- Act as lead consultants to stakeholders & business units to simplify & streamline creative requests & campaign activity
- Be the strategic gate keepers to ensure that all ideas, executions & campaigns are consistently delivering against our brand & business goals.
- Develop strong working processes & relationships based on mutual trust and expertise across our multi-faceted teams to deliver a working rhythm that facilitates both quality & efficiency.
- Train & shape our frontline team how to best safe guard & guide the creative execution of our brand identity.
- Manage the on time delivery for all creative projects across tier one, tier two & tier three campaigns
- Responsible for the maintenance & execution of all on-property brand assets
- Responsible for the management & execution of our brand & advertising budget in the procurement of specialist skills, production partners & creative agencies where appropriate
- Collaborates to shape the big picture business and marketing context and ideas, as well as delivering on tactical executions with finesse
- Advocates for the business internally, and keeps the agency team informed, focused, and enthused about the work and the business.
- Act as a unifying force across the entire organization, working closely with the marketing, comms & content teams, to translate well defined plans into effective, authentic branded communications & experiences
- Form meaningful relationships with people, being clear & approachable as this role must work with every department across the MBS ecosystem, from senior leadership to marketing, design, operations, customer service, sales, and distribution-to create a cohesive customer experience.
- Actively works to grow and develop the skills and abilities of junior staff
- Challenges direction, or the status quo, and seeks alternate perspectives and approaches in developing effective brand strategies.
- Evaluates the input and ideas of creative, media and strategic planning relative to strategy and MBS preferences.
- Bachelor's degree
- At least 8-10 years' experience with an brand organization or as a brand consultant, or related field
- You have a deep understanding of the branding process, and the strategic management of all those involved.
- You love getting to know things intimately and getting under the skin of how everything & everyone works. This means spotting connections that others don't by looking for links between culture, futures and people
- You have an obsessive attention to detail when it comes to brand execution and understands the scale of operational delivery
- You thrive in a fast-moving environment where you can jump in, quickly figure things out, roll up your sleeves, and actively push our long-term brand vision into meaningful expressions that span the entire customer experience
- An ability to focus as well as multi-task, prone to see (and seek) solutions, not problems
- You are motivated to succeed as a team, not individual
- You are self-motivated and proactive, able to identify opportunities for improvement and take action without constant supervision.
- You are generous with your time and open with your thoughts. Above all, you derive joy in helping the many facets of a brand find their rightful place in the world
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