Director, Online Marketing and Product Development
- Singapore
- $120,000-160,000 per year
- Permanent
- Full-time
- Develop and implement comprehensive digital marketing strategies to increase online engagement, drive direct bookings, and enhance brand presence across web, social media, and mobile channels.
- Develop and accelerate the growth of online sales and servicing.
- Oversee the end-to-end product development cycle, from market research and concept design to launch, performance monitoring, and optimization.
- Collaborate with cross-functional teams, including Sales, IT, and Operations, to align digital campaigns and product initiatives with business goals.
- Lead website and e-commerce enhancements to improve user experience, conversion rates, and integration with CRM systems.
- Analyse customer data and market trends to identify new opportunities for products, packages, or online offerings that differentiate our brand.
- Lead and manage the online Sales and Marketing Team.
- Establish KPIs and prepare detailed performance reports for the CEO and senior management, recommending data-driven improvements.
- Bachelor’s or Master’s degree in Marketing, Business, Digital Media, or a related field.
- Minimum 8-10 years of experience in digital marketing, e-commerce, or product development, ideally within the hospitality, travel, or related industries.
- Demonstrated success in taking offline products and services online.
- Strong knowledge of Social Media marketing, Google Analytics, paid UX/UI best practices, and online marketing automation tools.
- Excellent leadership, communication, and project management skills.
- Innovative mindset with a keen eye for emerging digital trends and technologies.
- Our people make the difference. Suntec Singapore Convention & Exhibition Centre has cultivated a distinct corporate culture over the years with a strong belief and focus in developing and investing in our people.
- We provide numerous opportunities for professional development, accompanied by enjoyable activities designed to promote your well-being. And hey, we ensure equitable compensation for your dedication and effort.
- You will work with many brilliant co-workers who are movers and shakers of the industry, as well as with leading clients and ecosystem partners across all categories to shape the guests’ experience across a myriad of events in the years to come.