Customer Relationship Management (CRM) Leader
- Kallang, Singapore
- Permanent
- Full-time
- Where decisions spark High-fives :
- Your career touchdowns :
- Live for sports ? Now do it for a living :
- Define and execute the CRM roadmap aligned with Decathlon's vision of customer satisfaction and loyalty.
- Collaborate with APAC and global teams to align CRM initiatives.
- Participate in the evolution of Decathlon's loyalty program, ensuring it strengthens our relationship with users and drives measurable business impact. (Omni channel support and animation and customer benefits roll out).
- Leverage customer data to build segmentation strategies, personalised communications, and actionable insights.
- Champion a data-driven culture by ensuring continuous improvement in customer understanding, behaviours, and preferences.
- Drive initiatives to enrich customer data quality, database growth, and consent management compliance.
- Plan, execute, and optimize omni-channel CRM campaigns (email, SMS, app push notifications, etc.) to improve engagement and conversion rates.
- Partner with Retail, E-Commerce, Digital, Marketing, and Product teams to deliver a consistent and frictionless customer experience.
- Work closely with tech and data teams to enhance CRM tools, data integration, and system capabilities.
- Collaborate with store teams to activate loyalty initiatives at the physical touchpoints.
- Lead, coach, and develop a high-performing CRM team.
- Foster a test-and-learn, results-oriented culture focused on customer satisfaction and business impact.
- Minimum 4 years of experience in CRM, loyalty, or customer lifecycle management, ideally within retail, e-commerce, or consumer-focused industries.
- Proven track record of designing and implementing successful data-driven CRM programs.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Hands-on experience with CRM platforms (Salesforce Marketing Cloud, Adobe, or similar), campaign management tools, and customer databases.
- Proficiency with Salesforce marketing cloud and Batch
- Analytical tools like Google Analytics, Amplitude
- Knowledge of customer segmentation, personalisation, and automated journeys.
- Familiarity with omnichannel retail environments and integration between digital and physical touchpoints.
- Project management skills with the ability to lead cross-functional initiatives.
- Passion for sports, active lifestyles, and Decathlon's mission.
- Entrepreneurial, proactive, and customer-obsessed mindset.
- Strong communication skills with the ability to influence and engage stakeholders at all levels.
- Team player with leadership capabilities and a growth mindset.
- Monthly bonuses, up to a whopping 10% of your base salary.
- Dive into the opportunity to become a Shareholder and share in the success of our global family.
- At the end of the year, reap the rewards of profit sharing based on the performances across the country.
- Elevate your skills with the power of our internal Decathlon Academy - upskill and re-skill your way to greatness.
- Chart your course with internal career progression opportunities in both retail and our incredible support team.
- Enjoy a flexible spending allowance annually for Sports & Health related expenses, including dental, vision and wellness activities;
- Revel in a fantastic 20% staff discount on ALL Decathlon products - yes, including bikes, kayaks, tents, and everything else you need for your favorite sports! 🚴⛺🛶
- We've got your well-being covered with comprehensive medical and insurance coverage.
- Flash that winning smile with dental benefits.
- Keep your health in check with a health screening allowance.
- For our female champions, enjoy maternity benefits designed just for you.
- And when life throws curveballs, lean on our counseling sessions for support.
- Kick off those shoes and join in the sports fun after work or during store meetings.
- Immerse yourself in a vibrant community of like-minded, sporty individuals just like you!