LOVE WHAT YOU DO? THERE IS A PLACE FOR YOU HERE!Be part of our diverse and inclusive team.Job ResponsibilitiesCampaign Planning and PersonalizationPlanning and executing cross-channel campaigns based on the overall strategy to acquire new visitors, engage them with relevant content and convert them. Channels include paid search, programmatic display, paid social, email and strategic 3rd party partnersCoordinating campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team, content team etc.)Developing user journey framework to create the appropriate cross-channel digital strategies throughout the digital ecosystem with appropriate messaging and audience segments based on user interest and engagement to better communicate to our target audience and drive conversionsProposing relevant audience segments from our first party data to be used for campaign targetingCollaborating with relevant stakeholders to ensure digital and offline touchpoints adhere to best practices while maintaining good experience across the consumer journeyDriving test & learn initiatives to deliver personalized experiences that eventually translate into conversion and revenueConducting research on audiences, best practices, competitors, latest marketing technologies etc. to inform campaign direction to drive engagement and conversionsWorking with external agencies to execute, manage, optimize, report and analyze campaigns to ensure seamless execution leading to optimized performancePerformance MarketingSupporting initiatives on traffic acquisition to company website and other relevant MBS properties to drive conversions and other campaign related targets across all business units in all key markets while keeping an eye on cost efficienciesOptimizing conversion rates and KPIs through data driven performance marketingSupporting test & learn initiatives for creatives and media strategies / approaches to further improve messaging and deliveryEnsuring seamless end-to-end consumer journey to drive quicker decision making and conversionsAnalyticsCoordinating and supporting regular reporting and channel performance analysisAnalyzing the results and effectiveness of campaigns to identify insights that can improve future campaign performanceIdentifying various data sources and extracting these information for analysis to put together consolidated findings for further optimizationsEnsuring best practices in tagging to effectively track campaign performanceAssist in website tagging as it relates to campaign setup and tracking maintenance as neededJob RequirementsEducation & CertificationBachelor’s Degree in Marketing or other related fieldExperienceMinimum 3 years in a digital marketing role supporting search, programmatic display, social, email etcOther PrerequisitesSolid understanding of current online marketing concepts, strategy and best practicesStrong analytical skills with the ability to deliver actionable recommendations through data analysis to influence business decisions and strategiesAbility to troubleshoot and problem solve in a fast-paced environmentWell organized and pro-active with excellent attention to detailPrior experience in project and stakeholder managementPossess excellent communication skills (verbal and written)Fluent in writing and speaking EnglishProficient in web analytics and reporting tools (Google Analytics, or similar) - a plusUnderstanding of ROI, performance related metrics and web analytics metrics etc.Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.
