Commercial Director - Southeast Asia

• Build a 3-year network development strategy for SEA, aligned with the Maison's global direction and market potential

• Identify and evaluate commercial development opportunities to expand the brand's footprint

• Establish strong relationships with mall management teams. Support lease negotiations with landlords to improve profitability

• Develop the 3-year commercial sales plan

• Set ambitious yet realistic sales targets across the network and monitor performance

• Ensure robust follow-up and reporting of retail network results

• Validate each boutique's Commercial Action Plan, ensuring feasibility and timely follow-up

• Define and lead High Jewellery action plans, including participation in local and international events

• Define and implement business plans to drive partner sell-out

• Ensure alignment between Retail Partner performance and Maison's strategic objectives through regular reviews and KPIs monitoring

• Support Retail Partners with operational excellence: optimize assortments, streamline stock management, and improve in-store client experience

• Drive retailization efforts through coaching, sharing of best practices

• Guarantee the highest standards of boutique operations (client experience, client service, boutique maintenance)

• Ensure full implementation of Maison policies and procedures, adapted to local regulations where needed

• Support the deployment of dedicated tools to optimize Retail operations and improve productivity

• In coordination with the Client team, lead the development and implementation of relevant boutique clienteling initiatives and CRM programs

• Represent and act as an ambassador of the Maison and the market during events and with clients

• Inspire and motivate Boutique Managers to build cohesive and high-performing sales teams

• Manage Boutique Managers by tracking performance for overall team and individual staff

• Lead recruitment, performance reviews, feedback processes, succession planning, and coaching initiatives

• Collaborate closely with the local Trainer to build and execute Individual Training Plans for boutique management

• Retail / Retail Partner Strategy & Operations

• Business Development

• Sales Performance Management

• Client Development & CRM

• Talent Management

• Cross-functional Project Leadership

• 10-15 years in commercial leadership roles, ideally within luxury retail

• Proven experience in international companies and multicultural environments

• Solid retail operational background is essential

• Entrepreneurial spirit

• Client-centric mindset

• Results-focused

• Inspirational leadership with the ability to align and galvanize teams around a shared vision

• Strong communication and interpersonal skills

• High empathy and people-oriented leadership

• Resilience and adaptability under pressure

Piaget