Digital Marketing Specialist (Social and Programmatic)

Morrow Health

  • Singapore
  • Permanent
  • Full-time
  • 26 days ago
  • Apply easily
Position: Digital Marketing Specialist (Social and Programmatic)Reporting to: Head of Growth MarketingAbout Morrow HealthMorrow Health is redefining preventive healthcare by integrating precision medicine, digital tools, and lifestyle interventions in a seamless ecosystem. Our flagship centre in Singapore combines a medical clinic with a next-generation lifestyle facility, supported by AI, health coaching, and the latest in diagnostics and recovery modalities.At Morrow, we are guided by two sets of commitments:Our Operating Principles – how we work and hold ourselves accountable as a team:Mindful. Ownership. Rhythm. Winning Together.Our Brand Promises – what we bring to our clients and the lens for everything we create:Connection. Impact. Trust. Empowerment. (CITE)This isn’t just medicine. It’s a movement. If you are ready to shape the future of longevity care and make a lasting impact, join us in redefining healthcare for Singapore and the world.Role OverviewManage and execute our growth marketing, digital marketing and marketing strategy planning with a focus on Social and Programmatic.Key ResponsibilitiesPaid Social and Programmatic
  • Media planning and buying on Facebook, Google Ads, IG, Tiktok and other social and programmatic platforms. Run both ‘always on’ and ‘tactical’ paid ads campaigns according to goals (for brand awareness and leads generation) and budgets assigned and carry out continual monitoring and optimisation of paid ads campaigns and ad sets to ensure efficient spend, pacing and good optimisation so that metrics such as ‘Cost Per Lead’ and ‘Cost Per Mille’ are kept low.
  • Manage the channels accordingly to ensure content is aligned with the brand guidelines and the brand image and grow feelings of brand companionship and brand love.
  • Produce weekly social and programmatic reports including insights, measurements, keywords research and search trends.
  • Help to manage and maintain our social and programmatic assets. Configure integrations, measurements, attributions, conversions and dashboards. Use GA4 and UTM codes for tracking and attribution.
Strategy and Insights
  • Use data and insights to inform marketing and business strategy related planning. Analyse data, maintain dashboards, create powerpoint slides and generate insights.
  • Assist with conducting primary and secondary research such as email surveys, interviews, focus groups, web searches, scientific literature review and considering various documents and primary sources.
Ad hoc tasks
  • Carry out other ad hoc tasks as and when asked to.
Cross-Functional CollaborationWork closely with:
  • Various internal and external stakeholders on growth related initiatives.
  • Brand and Community to integrate their brand and community initiatives into your work.
  • Content and Education to integrate their content and education initiatives into your work.
RequirementsQualifications & Experience:
  • At least 3 years of experience in digital marketing, with a focus on social and programmatic.
  • Experience in other areas of digital marketing would be highly advantageous.
  • Experience in integrated marketing and business/marketing strategy and insights would be highly advantageous.
  • Experience working with agencies.
  • Polished communication, good analytical and problem-solving skills.
  • Passion and interest for preventive healthcare, lifestyle medicine and longevity medicine is desirable.
  • Relevant degree or diploma would be highly advantageous.
Why Join UsThis is a career-defining opportunity to shape the future of longevity medicine while working alongside world-class clinicians and technologists. You’ll contribute to initiatives that directly lead to extending human healthspan while establishing Singapore as the global hub for longevity innovation.Morrow Health Pte Ltd is an equal opportunity employer committed to building a diverse and inclusive team.

Morrow Health