Digital Marketing & E-Commerce Specialist
- Singapore
- Permanent
- Full-time
- To manage brands local, and international SEO and SEM efforts using google and meta platform.
- Conducting market and consumer research and being abreast of emerging digital trends, tools and platforms and implement accordingly.
- Performing digital marketing analytics, preparing reports, and sharing key insights with the team to develop optimisation plans, including managing platforms for outreach and possible international stockist on a monthly basis
- Full spectrum digital ads management, including but not limited to, ad buy, conceptualising content, implementing effective campaigns, analysing data, and evaluating campaign performance based on the planned marketing calendar
- Maintaining and regularly updating website and other digital company presence, and to improve overall client web UX.
- Inventory management and evaluating sales performance online and in retail locations.
- Implementing and improving e-commerce SOP and to recommend a improvement project on a quarterly basis
- Coordinating with relevant parties and agencies to ensure consistency in marketing strategies across all channels.
- Marketing team support and ad-hoc support to the relevant teams, including but not limited to events support, client relationship management, and retail operations.
- Global luxury e-commerce operations.
- Budget planning and review
- Evaluating and improving ROAS
- Measure, assess, implement and optimise digital performance Metrics
- To lead and collaborate with the companys digital agencies.
- Periodic visit to the Flagship to understand business marketing needs
- Degree in Marketing, Business Management, or any equivalent discipline.
- Min 2 to 3 years of digital marketing & e-commerce work experience from retail related industry.
- Strong understanding of Shopify and proven expertise in e-commerce.
- Proficiency of social media platforms, and digital analytics tools such as Google Analytics, NetInsight, WebTrends etc.
- Proven expertise in B2C social media, email campaigns and SEO/SEM. (Mailchimp preferred)
- Excellent communication and interpersonal skills.
- An eye for luxury branding, and a keen understanding of its nuances.
- The ability to prioritise work, and complete tasks diligently in a fast-paced environment.
- Basic knowledge of Adobe Photoshop and/or Adobe Illustrator.
- Proficiency in Google Suite and Microsoft office
- Experience and interest in video production and/or video editing tools such as iMovie, Premiere Pro etc.
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