Marketing Officer

• Support and manage digital marketing campaigns to promote subsidiary brand, initiatives, products, and services.
• Conduct basic SEO keyword research and support on-page optimisation efforts.
• Attain key performance indicators, including improving leads and conversion.
• Manage and improve Google Business ratings to enhance online visibility and customer trust.

• Support the planning and execution of B2C and B2B campaigns to drive consumer engagement and client visibility.
• Support content preparation and scheduling for digital channels, including social media, eDMs, and websites.
• Liaise with clients to collect campaign assets according to timelines and requirements.
• Assist in maintaining and updating email distribution lists in coordination with the Sales and Lease Management teams.
• Track, analyse, and report on campaign performance to provide actionable insights for continuous improvement.

• Prepare marketing materials, presentations, and sales kits to support business development and outreach initiatives.
• Support any other ad hoc requests and tasks as assigned to ensure smooth departmental operations and alignment with business needs.

• Provide on-ground event support, including vendor coordination, event set-up, and operational assistance to ensure smooth execution of events
• Assist in post-event follow-ups and reporting for event documentation.
• Facilitate and seek necessary approvals from internal and external stakeholders for event activations and filming requests.
• Prepare and submit required risk assessment documentation for planned activities.

• Provide marketing support for short-term lease fairs, including coordination with relevant teams for event materials, publicity, and on-site marketing needs.
• Assist in the execution of marketing initiatives as required to support brand and sales growth objectives.

• Maintain organised filing of supporting documents for audit and reporting purposes.
• Provide general administrative support to the marketing team and assist with stakeholder coordination.

• Manage procurement processes, including PR/PO submissions, invoice processing, and vendor liaison.
• Track budget utilisation to support accurate monitoring of marketing spend.
• Liaise with Finance on claims, payments, and reconciliations for marketing-related expenses.
• Support any other ad hoc requests and tasks as assigned to ensure smooth departmental operations and alignment with business needs.

• Diploma in Marketing, Business, Communications, Events Management, or a related field.
• Candidates with 1-2 years of marketing, retail, or campaign management experience are preferred.

• Organisational Skills: Ability to manage campaign deliverables, administrative tasks, and documentation efficiently.
• Communication Skills: Professional and clear written and verbal communication with internal teams, clients, and external partners.
• Attention to Detail: Ensures accuracy in asset collection and filing processes.
• Organisation skill: Organised and able to manage multiple projects and deadlines efficiently.
• Marketing Knowledge: Basic understanding of campaign execution and digital marketing principles.

• Basic graphic design skills using Canva, Photoshop, or equivalent
• Ability to manage and optimise Google Business ratings.
• Creative and strategic thinking to drive results and brand visibility
• Technical Skills: Familiarity with Microsoft Office (Excel, PowerPoint, Word) for tracking and reporting.
• Team Player: Willingness to support on-site activities during campaign-related events and activities. Collaborative mindset to work with sales, leasing, and management teams.

SMRT Corporation