Senior Associate/ Associate Manager (Strategist/Analyst)

Golin

  • Singapore
  • Permanent
  • Full-time
  • 1 month ago
About UsGolin is a global public relations agency that helps companies create change that matters. Throughout our 60+ year history we have redefined the role of PR with best-in-class, data-driven creative that has earned worldwide attention and awards - 2024 Cannes Lions Grand Prix Winners, a first ever win for a PR agency, and Gold and three Silver Lions. PRovoke named us 2024's Digital Consultancy of the Year in Asia-Pacific on top of 2023's Best Large Consultancy to Work For - as surveyed by our people. Our Asia-established Creative Intelligence Unit was recognized as Specialist Consultancy of the Year by PR Awards Asia 2023 and 2024. Representing some of the world's biggest brands, we offer a suite of services from content creation and production, influencer marketing, corporate and consumer strategy, and public affairs to name a few.We're proud to have made an impact in Asia for over 25 years, with teams in Shanghai, Beijing, Hong Kong, Singapore, Taipei, Jakarta, Mumbai, Delhi, Bangalore, Kuala Lumpur, Seoul, and Tokyo. Together, our mission is Creating Change in Asia for Asia - from defining new era travel through our multi-award-winning campaign work to pioneering industry-leading tools, to purpose-driven legislation change, we make sure that the changes we make matter to business, society, legislation, our people and industry.
Golin Singapore creates impact for clients with a diverse team of specialists across data analytics, creative intelligence, content production, performance marketing, consumer activation, stakeholder engagement, and reputation management. We're a regional hub of excellence that drives brave and bold innovation through a culture of empowerment, collaboration, and accountability.Our ethos is simple yet powerful: we Go All In. For our clients. For our colleagues. For our agency. For our industry. If that sounds like something you could wake up every morning to help with, then read on.Who we're looking forWe are seeking a strategic thinker to join our team as a Strategist at the Senior Associate/Associate Manager level. In this role, you'll drive data-informed strategies that deliver measurable client outcomes across our diverse portfolio of brands.Responsibilities
  • Lead objective setting, research, and strategy development for client campaigns
  • Develop comprehensive, data-driven campaign strategies based on competitive analysis
  • Establish clear, measurable KPIs and targets for PR outcomes and ROI
  • Present strategic recommendations to clients with clear rationales
  • Manage internal team workflows and client relationships
  • Provide guidance to junior team members
  • Balance multiple client projects while maintaining quality standards
What You'll Bring
  • Bachelor's degree or Diploma in Marketing, Communications, Business, or related field
  • 3-4 years of experience in strategic planning, communications strategy, or related role
  • Proficiency with news and social media listening platforms, specifically Meltwater, Talkwalker, and Factiva
  • Strong analytical skills with the ability to translate data into actionable insights
  • Experience with competitive analysis and market research
  • Excellent presentation and client communication skills
  • Ability to work independently and with cross-functional teams
  • Strong project management skills with attention to detail
  • Technical knowledge of media measurement and analytics frameworks
Preferred Qualifications
  • Experience with earned media, PR metrics, and additional social listening tools
  • Familiarity with marketing attribution models and ROI measurement
  • Knowledge of digital analytics platforms and data visualization tools
  • Industry expertise across multiple sectors, including but not limited to: Tech, F&B, Luxury Consumer Goods, Automotives and Corporate Communications
Growth OpportunitiesJust as we #goallin for our clients, agency and industry - we #goallin for your career. In this role, you will have direct access to inspiring professionals and mentors who will not only help you improve your work, but establish a path for you to grow within Golin long term. Our employees stay for both the people and the agency's willingness to be flexible with passions, purposes and career explorations.Golin PerksFor you to create the best work of your life, it's important for us to give you the best experience. Being part of Golin Singapore means:
  • Unlimited time off
  • Fresh Friday - mental day off every month
  • Enhanced Maternity & Paternity Leave
  • Monthly health and wellness stipend
  • Hybrid work environment
  • Mental wellbeing support through Employee Assistance Program counseling phoneline
  • Complementary membership to Headspace guided meditations
#LI-SS1To learn more about us visit: / / ).Golin is proud to be an equal-opportunity employer. Golin is committed to building a culture where all employees are seen as equal, are respected, and where all opinions are heard. We take pride in our inclusive hiring, as well as our diverse workforce and we welcome applications from all qualified candidates.Personal data held by Golin relating to employment applications will be used in accordance with our Recruiting Privacy Statement, which is available on our website.Due to the large number of applications received, we apologize if we are unable to provide a response or feedback on unsuccessful applications. We appreciate the time taken to apply for the role and your recent interest in Golin.

Golin