Marketing Manager
Henatenn
- Singapore
- Permanent
- Full-time
- Marketing Campaign Management:Collaborate with the Marketing Manager to conceptualize, plan, and execute innovative marketing campaigns that align with brand objectives and target audience preferences.
- Content Development: Create engaging and compelling content for various marketing channels, including social media, email marketing, website, blogs, and product descriptions, to build brand identity and product awareness.
- Social Media Management: Oversee social media platforms, curating content calendars, posting engaging content, responding to customer inquiries, and leveraging social media analytics to optimize performance.
- Market Research:Conduct thorough market research and competitor analysis to identify emerging trends, consumer behaviour, and opportunities for market penetration.
- Product Launch Support: Assist in coordinating and executing product launches, ensuring all marketing collateral is prepared and delivered on time to maximize impact.
- Influencer and Partner Collaborations:Identify, initiate, and maintain relationships with beauty influencers, bloggers, and potential brand partners to enhance brand visibility and reach new audiences.
- Marketing Analytics: Analyse marketing campaigns' performance, generate reports, and derive actionable insights to optimize future marketing efforts and achieve set KPIs.
- Trade Shows and Events:Support the planning and execution of trade shows, events, and promotional activities to elevate brand presence within the beauty industry.
- Collateral and Asset Management:Oversee the organization and distribution of marketing assets, ensuring accuracy and consistency in brand representation.
- Budget Management: Assist in managing marketing budgets effectively, ensuring optimal allocation and cost efficiency across various marketing initiatives.
- Bachelors degree in marketing, Business Administration, or related field.
- Proven experience with at least 5 years in marketing, preferably in the beauty industry or related field.
- Strong passion for beauty and knowledge of beauty products and trends.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing, including social media, email marketing, and content creation.
- Ability to analyse data and derive insights for data-driven marketing decisions.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Creative mindset with the ability to think outside the box.
- Team player with exceptional interpersonal skills.
- Proficiency in using marketing tools, software, and analytics platforms.
- Strong attention to detail and adherence to deadlines.