As an Associate client manager, you will learn to identify which media platforms would best advertise a client’s brand or product. You will work with a Client Manager/Associate Director to learn about the media environment and how to maximise the impact of a client’s advertising campaigns through the use of a range of media. You will be responsible for media task execution under direct supervision as well as develop creative thinking with factual analysis to develop strategies to reach the target audience as effectively as possible.Job Description:Key responsibilities and accountabilities:You’ll usually work on several projects at the same time. Duties generally fall into two main areas, with levels of client contact increasing with seniority:Preparation:Working with your line manager to understand the client’s business objectives and media strategy;Liaising with the media vendors, creative agency team, to support in developing media strategies and campaigns;Learn and make calculated decisions on the best form of media for specific clients and campaigns;Undertake research and analyzing data using proprietary and industry resources;Identifying target audiences and analyzing their characteristics, behavior and media habits;Presenting proposals, including cost schedules, to your supervisors and eventually to the clients;Making and maintaining good contacts with media owners, such as newspapers, magazines, TV stations and websites;Managing media vendor to build respect and trust in your judgementImplementation:Recommending the most appropriate types of media to use, as well as the most effective time spans and locations;Working with colleagues, other departments and media buyers and planners across business entity with Dentsu SingaporeEvaluating the effectiveness of campaigns in order to inform future campaignsNeed to know the full buying and booking process and be able to create the requirement documents quite independentlyProcess stretches from schedule creation, booking, specifications and materials, financing, post campaign documentsYou will monitor the media marketplace to stay abreast of trends, identify opportunities and emerging issues, and understand new technologies and consumer reaction – be actively identifying and respond to trends impacting clients and our businessWhat to expect:This is a pressured, fast-moving and hard-working professionThe atmosphere and dress code in agencies is usually informal, although a professional and business like appearance is required for meetings with clientsWe collaborate actively across different function teams and agency groups and there is a high level of contact with media owners (who provide the platform for communicating the brand, via the media they represent etc) and having commercial flair, good communication skills and a degree of socializing will be necessaryPerson specifications:2–3 years of experience in a marketing role or media agency, with in-depth knowledge of end-to-end planning, including Digital and OOH channels across APAC or Global markets (preferred).Commercial flairGood interpersonal, negotiation and communication skills, for liaising with colleagues, clients and media ownersLiteracy, for writing reports and presentationsNumeracy, for data analysis and negotiationsStrong analytical and organizational skillsAbility to work with databases and spreadsheets and PowerPoint, for the collection and management of informationCapability to work effectively under pressureLocation: SingaporeBrand: CaratTime Type: Full timeContract Type: Permanent
