
Senior Brand Manager - Oncology
- Singapore
- Permanent
- Full-time
- Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.
- Prepares content of Integrated Brand Teams and Launch Teams.
- Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
- Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
- Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
- Identifies area market insights and opportunity via customer interactions
- Executes central marketing activities as well as regional initiated marketing activities
- Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
- Collaborate with cross-functional teams to maximize impact of activities
- Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory
- 5–7 years of dedicated marketing experience in the pharmaceutical industry, ideally with a focus on oncology.
- Diverse experience such as prior roles in sales or formal training as a pharmacist will be considered a strong advantage.
- Business-level proficiency in English is required.
- Job title will be flexibly determined based on the candidate’s qualifications and assessment outcome