Trade / Partner Marketing Manager - LEGO Education(APAC)

Lego

Singapore
Permanent
Full-time

1 month ago

Job DescriptionAre you an expert, performance-focused, and commercially minded trade marketer with a passion for partnerships? Have you had success driving excellence for a partner focused global organization, and are you excited to deliver engaging B2B marketing plans?Here's a phenomenal job opportunity for you to bring your B2B channel expertise to LEGO® Education and play an influential role in helping our reseller partners drive demand for our solutions in the APAC region!No relocation assistance is offered for this position.Play your part in our team succeedingLEGO® Education offers hands-on, playful STEAM learning experiences based on the LEGO® system of bricks, hardware, software, and content for students and their teachers in early learning, primary, and secondary education, as well as through after-school programs and competitions. These solutions create an environment for active, collaborative learning where students build skills for their future, a lifelong love for learning, and confidence in their ability to learn and solve problems, setting them up for lifelong success.Core ResponsibilitiesDrive LEGO Education awareness in APAC

Own, design, plan, and implement the strategic marketing plan for APAC LEGO Education to drive awareness of LEGO Education (brand and product), including: in-market campaigns, events, and partnerships. In partnership with APAC Market Lead, align the marketing plan with regional growth targets. As part of the LEGO Education International Marketing Team, ensure the marketing plan aligns to international marketing activities and ambitions, e.g. brand awareness campaigns and targets.

Marketing Partner for resellers and APAC Market Lead

Act as a marketing partner for reseller partners in our APAC region, focusing on Australia, Japan, and South Korea. Ensuring partners maximize LEGO Education marketing opportunities to ensure profitable growth, while protecting the LEGO® Education brand in all activations.
Identify key opportunities for building the business, working with the APAC Market Lead and Account Managers to identify key market trends and growth opportunities. Gain knowledge of the APAC market and use these insights to help the APAC Market Lead identify key opportunities for building the business.

One LEGO Team player

Be an active member of our LEGO Education International Marketing Team, bringing forward lessons learned and standard processes to improve our effectiveness
Act as brand champion in APAC region for LEGO Education, ensuring 100% LEGO Education brand consistency in our own and partner marketing activities
APAC Marketing budget ownership from planning, reporting to ensuring maximum impact from investment

Do you have what it takes ?

Bachelor’s degree in a marketing or business-related field (preferred) or equivalent working experience
5+ years’ experience building and executing marketing campaigns and strategies.
Track record of building and implementing international B2B marketing campaigns and strategies, including campaign tracking and reporting.
Extensive experience within a global B2B channel or partnership marketing role.
Good experience in international or regional marketing teams.
Ability to take initiative, recognize and act on opportunities.
Curiosity, a passion for learning, improving, and collaborating.
Confident working in a matrix, multi-cultural environment.
Fluent in English, Korean and Japanese languages would be preferred
Can accept some travel plans both global and regional.

#LI-SZWhat’s in it for you?Here are some of what to expect:Family Care Leave – We offer enhanced paid leave options for those important times.Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.Thank you for sharing our global commitment to Children’s Rights.Just imagine building your dream career.Then make it real.Join the LEGO® team today.

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