Category Development Manager (Trade Marketing)
Jacobs Douwe Egberts
- Singapore
- Permanent
- Full-time
- Support the Shopper marketing manager in developing category vision and cascade on channel level.
- Update Category Drivers with new products and initiatives launch.
- Generate new relevant shopper / channel insights, lead Shopper / Customer studies.
- Lead NP launch preparation from Shopper marketing side: route to trade, selling story, OPEX KPIs. Collaborate with marketing to design the best bundle and the optimum trade support.
- Participate in AOP (budgeting) process in order to reach OPEX objectives.
- Determine priorities on Category management projects, support Shopper Marketing Manager in leading top customer projects (JBP) and lead cross-customer / channel projects
- Run category, channel, and customer analysis to detect opportunities to increase category & brand sales for all customers
- Design assortment and shelving guidelines per channel in order to increase Company and Category sales
- Make proposal on shelf-display to ensure layout implementation
- Run quarterly / monthly evaluation of category management projects.
- Support Shopper marketing manager in leading Operational Excellence: defining the key opportunities on OPEX topics nationally and account-specific like shelf position, assortment/ distribution opportunities, OOS, promotional executions etc.
- Deliver sustainable growth with on high sales efficiency level
- Lead OPEX scorecard, provide monthly communication of OPEX KPIs performance with Sales feedback, report qualitative summary to Shopper marketing manager and Country Manager
- Develop and deploy on-time and qualitative OPEX communication (monthly KPIs reporting, guidelines update, OPEX deployment events for sales) to ensure full knowledge of Company objectives on every Sales force level at any time
- Support Shopper marketing manager in developing promo strategy per channel based on brand objectives and financial KPIs
- Lead the proposal of new promotional activities with our products to increase our promotional effectiveness
- Develop and deploy educational materials, based on category knowledge, to deliver Category vision and drivers.
- Degree in business, marketing or economics.
- At least 3 years of experience in Shopper / Trade marketing
- Sales experience recommended
- FMCG (fast moving consumer goods) market knowledge`
- Knowledge of information system tools