Social Media / Marketing Intern

Dona Manis Cake Shop

  • Singapore
  • Training
  • Full-time
  • 15 days ago
We’re a 30-year-old heritage F&B brand on a mission to reinvent tradition. With deep roots in the local community and bold plans for expansion, we’re building a fresh, youthful presence across digital platforms. We’re looking for creative, savvy, and lightning-fast Social Media Interns to help tell our story on TikTok, Xiaohongshu, and Instagram — where culture meets content, and nostalgia meets next-gen.Job DescriptionJob Title: Social Media Intern (TikTok, Xiaohongshu & Instagram)Location: Katong / Beach RdDuration: Aug-Oct 2025 (Maybe even longer to December)Reporting to: Asst General Manager / Business Development ManagerRole Overview: As a Social Media Intern, you’ll be part content creator, part trendspotter, and part brand storyteller. You’ll play a key role in building our online presence, creating scroll-stopping content, and engaging with a new generation of fans — while keeping the heart of our brand alive.Key Responsibilities*Ideate, plan, and produce engaging short-form video content for TikTok, Xiaohongshu, and Instagram Reels* Stay on top of platform trends and viral content — and find creative ways to localize them for our brand*Assist in content planning, calendar management, and campaign brainstorming* Write fun, snappy, brand-aligned captions in both English and Mandarin (bonus if you know Singlish vibes!)* Support photo/video shoots in-store or on-location for F&B content* Monitor engagement, respond to comments/messages, and help grow our follower base organically*Collaborate with design, marketing, and operations to align social media with brand goals* Analyze performance metrics and suggest improvements for better reach and engagementRequirements*Passionate about social media and content creation — you're always on TikTok or Xiaohongshu anyway* Familiar with current trends, memes, and storytelling styles on each platform* Basic video editing skills using CapCut, InShot, or native tools*Fluent in English; Mandarin proficiency is a plus (especially for Xiaohongshu captions)* Creative eye for visuals and strong sense of aesthetics*Bonus: experience with F&B content, lifestyle content, or having a personal content portfolio* Independent, fast-moving, and full of ideas — you’re not afraid to test and try* Strong sense of humor, local culture, and a love for old-school bakes and new-school storytellingWhat You'll Gain* Real experience building a brand from the ground up on major platforms*Hands-on exposure to content marketing, branding, and digital growth* A chance to leave your creative mark on a heritage brand’s next chapter* Mentorship and portfolio-worthy contentApplication InstructionsPlease apply for this position by submitting your text CV using InternSG.
Kindly note that only shortlisted candidates will be notified.
For an internship of 3-6 months starting from August.
Singaporean/PR, overseas students with a valid university internship pass only

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