Associate Manager, Programmatic

Singapore
Permanent
Full-time

1 month ago

Associate Manager, ProgrammaticDescriptionAbout WPP MediaWPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.comRole Summary and ImpactThe Associate Programmatic Manager at WPP Media is a key role responsible for driving programmatic media excellence for large regional clients. This role involves leading programmatic strategy, planning, and buying, managing campaign execution and optimization, and acting as a primary programmatic advisor to both clients and internal teams. The impact of this role is significant: directly contributing to client success by achieving and exceeding performance KPIs, elevating the programmatic capabilities of the team through training and innovation, fostering strong client relationships by providing expert guidance and education, and enhancing WPP Media's market leadership by optimizing operational processes and integrating cutting-edge ad tech solutions into overall digital strategies.Skills and ExperienceAt WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Measures of success-In three months:

Strong understanding of client business
Build professional relationship with external vendors and lead performance-driven strategies with the clients
A keen understanding of the various platforms and systems which power digital media in the region
Work closely with the Hubs, Local and Global team search team to optimize overall campaign performance
Established great working relations with senior Clients and our Client leads
Understood key accounts and provided a POV on how to further develop them

In six months:

Achieve target KPIs across key clients and accounts
Up skill Performance of executives in the regional team
Up skill planners in the local team
Be on top of all the betas and innovations in the digital space and be able to articulate and share with internal and external stakeholders and how it could be relevant and useful to them
Be able to quantify strategic directions for the brands

In 12 months:

Be comfortable in developing proposals and preparing programmatic strategies in line with the overall brand objectives
Be able to lead and provide strategic insights on Programmatic matters to the teams you work with
Be confident in taking part in strategic meetings and support the overall digital strategy with Programmatic strategic inputs

Responsibilities of the role:

Working with large regional budgets, lead the programmatic media strategy, planning and buying for client
Manage a team of traders to ensure quality of media plans, campaigns are setup correctly, optimized efficiently and that deliveries are met or exceeded
Work collaboratively with the account teams to evaluate client needs with regards to their integrated advertising objectives and goals, and to coordinate successful delivery of campaigns.
Drive and champion programmatic media by closely working with the account team and clients through education, best practices, case studies.
Become main point of contact and trusted advisor for regional client on all Programmatic matters.
Ensure that the account teams and clients are up-to-date on innovations and new technologies by maintaining close relationships with all vendors (DSPs, SSPs, Exchanges, Ad Networks, Data Providers, etc)
Contribute to evaluation of new platforms and vendor offerings through regular meetings with vendors, maintaining a record of offerings and testing of new technologies and supply sources
Develop smooth and efficient operational processes for programmatic planning and buying across your internal team and local Mindshare markets
Build and present strategic and/or technical documentation to teams as well as clients

What You Need:

4+ years of experience in media agencies working in digital role with 3+ years of programmatic experience, or ad tech company working on ad operations and campaign management
Hands-on experience in setting up and optimizing campaigns using DSPs is preferred (The Trade Desk, DBM, Appnexus, etc.), or Adwords, proprietary Ad Network tools and other advertising self-serve tools
Hands-on experience in ad servers (DCM), working knowledge of site analytics tools and tag managers
Advanced Microsoft Excel and Powerpoint skills
Client facing attitude and great communication skills, experience in managing senior clients
Efficient worker with good time management skills; ability to work on multiple projects and campaigns while meeting deadlines
Curious about the whole programmatic media ecosystem and excited about programmatic media as the future of media planning and buying

Life at WPP Media & BenefitsOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.Please read our Privacy Notice ( for more information on how we process the information you provide.While we appreciate all applications received, only those candidates selected for an interview will be contacted.Programmatic, Biddable, Paid Media & SEO Singapore, Singapore Full-TimeShare

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