Paid Performance Specialist (TikTok Focus)
- Singapore
- Permanent
- Full-time
- Develop and execute TikTok acquisition strategies to reach and convert new users, optimizing toward lifetime value and ROI.
- Manage paid budget allocations on a monthly and campaign basis to ensure maximum efficiency.
- Collaborate with the creative team to develop high-performing TikTok ad creatives tailored for platform trends and audience behaviours.
- Continuously test new creatives, hooks, and formats to drive engagement and conversions.
- Provide performance reporting and actionable recommendations to optimize campaign delivery and user acquisition.
- Work with product and tech teams to improve conversion rates through funnel optimization and seamless UX.
- Monitor TikTok platform trends and algorithm changes to adjust campaign strategies in real-time.
- Manage agency relationships or internal team processes related to TikTok buying and creative production.
- Minimum 3 years of working experience at TikTok (in a paid performance role), managing performance campaigns.
- Strong knowledge of TikTok ad formats, targeting tools, and creative best practices.
- Strong analytical mindset; able to interpret large datasets and draw insights.
- Experience in multi-platform paid media campaigns (Meta, Google, etc.) is a plus.
- Comfortable working in high-growth, fast-paced environments.
- Excellent project management and cross-team collaboration skills.
- Experience in finance, trading, or mobile gaming verticals is advantageous.
- Play a key role in a fast-growing, global trading company with ambitious expansion plans.
- Work alongside industry experts and visionary leaders in a collaborative, multicultural environment.
- Shape the future of TMGM’s growth in the world’s most dynamic financial markets.