Associate / Sales Manager

• Develop and execute sales strategies to meet or exceed business targets.

• Identify new business opportunities and expand key growth accounts.

• Build and sustain strong relationships with surgeons, hospitals, and key decision-makers.

• Collaborate with marketing, clinical support, and operations teams to enhance customer experience and brand presence.

• Maintain high levels of clinical knowledge and ensure continuous product training across the team.

• Analyze market trends, competitor activity, and customer feedback to refine strategies.

• Prepare and deliver sales forecasts, performance dashboards, and regular business reviews.

• Lead and execute product launches with Marketing Manager.

• Support marketing campaigns, trade exhibitions, workshops, and other promotional events.

• Assist in organizing local training and educational workshops for healthcare professionals.

• Identify and develop Key Opinion Leaders and potential faculty for both local and regional training events.

• Ensure pricing strategies align with market standards and company policies.

• Work with the operations team to ensure stock forecasts align with marketing plans

• Manage local instrument inventory and coordinate checklists with operations and logistics partners

• Drive team development by establishing individual development plans and building a strong talent pipeline.
• Lead the performance management process by conducting annual performance reviews and mid-year check-ins.
• Provide consistent mentorship and coaching to strengthen team capabilities and elevate performance.
• Foster a high-energy, high-performance culture grounded in accountability, integrity, and ethical conduct.
• Champion employee engagement by organizing regular engagement sessions and developing actionable plans based on feedback.
• Promote cross-functional collaboration to enhance operational efficiency and alignment.
• Ensure full compliance with company policies and take appropriate corrective actions when necessary.
• Build strong relationships with stakeholders at all levels.

• Adhere to and actively support the principles outlined in Stryker’s Code of Conduct.
• Acknowledge that compliance with the Code of Conduct—subject to updates by Stryker Corporation—is a condition of ongoing employment.
• Perform all duties in accordance with applicable laws, regulations, and company policies, upholding Stryker’s commitment to the highest ethical standards.
• Promptly report any potential violations of company policies, procedures, or ethical standards to management or through the designated channels outlined in Stryker’s Ethics Hotline Policy.

• 5–7 years of sales experience in the medical device industry, preferably in joint replacement or orthopaedics.
• Demonstrated leadership and team management capabilities.
• Proven experience in coaching or training others.
• A strong network within the healthcare professional community is an advantage.
• Excellent communication, interpersonal, and negotiation skills.
• Strategic thinker with strong commercial acumen.
• Ability to inspire, lead, and develop high-performing teams.
• Willingness to travel and work outside regular office hours as required.

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