
Cards Management Specialist SG
- Singapore
- Permanent
- Full-time
- Formulate business plans to achieve set KPIs in spend, activation and acquisition.
- Develop, differentiate and launch new credit cards or relaunch of existing credit cards through identification of product gaps in the market and potential market opportunity in the competitive credit cards landscape.
- Conduct market research and analysis on customer segments, value proposition and competitor analysis.
- Good grasp of portfolio management fundamentals and product functionalities. The ability to translate technical capabilities into benefits and effectively position and maintain a competitive edge over competitors.
- Plan and execute end-to-end marketing campaigns on a timely basis. Conduct post-mortem and evaluate campaigns with data-driven knowledge to provide insights.
- Maximise/ Optimise profits with effective cost management.
- Work with the various stakeholders for full support on projects (for process improvement/ new product development, relaunches of cards etc.).
- Ability to pitch, negotiate and manage external stakeholders such as partners, schemes, vendors, media agencies etc.
- Ensure that the printing and contents in all marketing collaterals meet the requirements as per the Marketing Checklist developed based on regulatory requirements before clearance by relevant internal and/or external parties.
- Readiness to acquire system knowledge in putting up system requirements and working with internal and external stakeholders on enhancements required.
- Manage feedback and resolve customer related issues directly and/or through bank touchpoints.
- Day-to-day operations such as rebates crediting and checks, processing invoices and other ad-hoc administrative duties.
- Degree in Business, Economics and/or Marketing
- Minimally, 2 years' experience in Product Management role, with familiarity in credit cards/payments and/or lending
- Solid understanding of cards and lending landscape and financial dynamics
- Background in IT or experience in system enhancements a plus
- Proven experience in developing and maintaining strong relationships to drive business growth
- Take initiative in learning and demonstrate positive attitude
- Ability to work in a fast paced and demanding environment
- Strong business acumen and ambitious to drive growth for the bank
- Detail-oriented, organised thinker, planner and executor
- Ability to multi-task and manage multiple projects simultaneously
- Comfortable with numbers and data analysis
- Able to work independently and also a team player
- Strong interpersonal relationship skills and leadership abilities
- Good command of language (oral and written)