Executive (Brand & Business Development - Housebrand Food)

NTUC FairPrice

Singapore
Permanent
Full-time

2 months ago

Job Description:Do you have a flair for understanding insights and bringing new product launches and campaigns to life?The incumbent is responsible for commercially managing key food categories under the FairPrice Housebrand banner. The scope of work involves brand and category portfolio strategy and implementation. An end-to-end role, it involves starting with the upstream shaping of new product pipeline, to applying packaging schematics, driving new product launches, implementing activations, to managing category commercial targets. He/she is responsible for driving the growth and achievement of commercial targets for the brick & mortar and digital formats within assigned portfolio.The incumbent will be responsible for the following scope of activities:

Plans and strategises category-specific growth plans; manage A&P budget
Conduct in-depth analysis of sales data to identify issues and highlight opportunities by category and by channel/format
Implement category plans including new product launches and sales drive activations
Recommends new products based on market trends and data driven insights
Manages new product packaging from market research to launch
Works with cross-functional teams, agency and channel partners
Drive channel engagement for brick & mortar formats such as Hypermarkets, Supermarkets, Finest and Digital Business

Qualifications:

Degree in Business Management/Marketing
Minimum 2 years relevant experience with brand/trade marketing experience in a FMCG company
Experience in food category is a plus
Ability to generate actionable insights from qualitative and quantitative data
Ability to formulate robust growth strategies to achieve commercial targets
Ability to be hands on and react quickly in a fast-paced, dynamic retail environment
Resilient, agile and able to adapt well to changes similar to being in a new "start-up"

Other Information:Working Location: FairPrice Hub (next to Joo Koon MRT)About Us:As Singapores leading supermarket retail player and a household name close to all, we have grown with you over the years. It is now your turn to grow an exciting new career and fulfil your aspirations with us. Join us as we embark on a journey to make lives better for our customers, community, environment and employees.At NTUC FairPrice, we offer you more than just a job. We are committed in giving our employees a rewarding career through comprehensive development opportunities. We promise a wonderful workplace culture with ample opportunities for growth at different levels of your career. Every of our 10,000 employees across Singapore is important.If the prospect of working in an organization at the forefront of retail technology and innovation excites you, look no further.Grow your career with us today and make a difference..

NTUC FairPrice

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