Head, WRB Marketing, Singapore

• Responsible for leading driving and delivering brand and marketing plans and strategies for Singapore WRB business.
• Lead the WRB marketing team to identify market opportunities and bring digital marketing expertise and creative excellence in both strategic and execution to ensure the business objectives are supported and delivered.
• Emphasis will be placed on strategic leadership, ideation, development and execution of holistic marketing programmes that can be measured in terms of its contribution to revenue and brand building.
• Collaborate with stakeholders (matrix across business/CABM).

• Responsible for leading driving and delivering brand and marketing plans and strategies for Singapore WRB business.
• Lead the WRB marketing team to identify market opportunities and bring digital marketing expertise and creative excllence in both strategic and execution to ensure the business objectives are supported and delivered.
• Emphasis will be placed on strategic leadership, ideation, development and execution of holistic marketing programmes that can be measured in terms of its contribution to revenue and brand building.
• Lead and manage the annual strategic marketing planning, as well as quarterly marketing council/reviews, in conjunction with the WRB business teams, country and regional CABM teams to ensure priorities and key deliverables are met
• Manage and is accountable of country WRB marketing budget. Have metrics in place to ensure effective return on marketing investments and alignment to business objectives.
• Collaborate with stakeholders (matrix across business/CABM) and ensure Marketing discipline in planning, execution, analysis and corrective actions in the marketing process (On plan, on budget and on time).
• Translate business objectives to quality marketing activities to drive exceptional client experiences
• Ensure all external Marketing activities are executed within the brand specifications (brand positioning, brand architecture) to reinforce a consistent Standard Chartered brand in tone, personality, look and feel.
• Assess and measure the team’s activities to ensure alignment with plans, forecasts and capacity models. Identify areas for process improvement and recommend ways to increase marketing effectiveness and improve operational efficiencies
• Increase the team's knowledge and use of alternative channels, media and tactics - wherever and whenever the customer interacts with our brand
• Drive digital marketing with business teams using effective digital platforms
• Proactively manage advertising and media agencies and marketing communication execution of Customer Value Propositions (CVP)
• Leverage data and insights to provide thought leadership to SG WRBMT in formulating integrated marketing plans; develop campaign strategies that uses the right media with optimal efficiency and effectiveness
• Work with Global Sourcing / Supply Chain Management, and Legal & Compliance to put effective vendor management in place including supplier panels, partnership agreements and monitoring

• Display exemplary conduct and live by the Group’s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

• WRB Management Team Singapore (WRBMT SG)
• WRB product, segment, client, and distribution teams, including branches, digital banking and contact centres
• Communications teams in CABM
• Other functions including HR, Finance, Legal & Compliance, Risk, and Supply Chain Management

• Group Brand team
• Group WRB Marketing team

• Agencies (media, creative, digital, social)
• Media and online partners, influencer groups and committees
• Other vendors

• Embed Here for good and Group’s brand and values in Singapore and CABM; Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures;

• 15+ years of branding and marketing experience
• Banking industry experience an advantage
• Respected and experienced team leader
• Bachelor’s degree in a business or marketing discipline.
• Excellent creative acumen, extensive digital marketing experience and strong consumer analytics experience
• Strong business/product knowledge

• Strong stakeholder management skills, with the ability to provide sound and logical strategic advice, and constructive challenge to senior executives
• Ability to work across a matrixed organisation
• Excellent time management and working under tight deadlines
• Strategic acumen
• Conceptual thinking - able to structure and organise
• Execution orientation - able to execute and deliver results
• Service and customer centricity
• Leadership and change agent
• Strong people management and relationship building skills; Performance driven and able to motivate others
• Critical thinking skills to exercise sound judgement, problem-solve and continuously looking for better and more effective ways of working
• Possess excellent communication and presentation skills as well as in planning and organisation
• A positive, engaging and professional attitude and persona

• Project Management
• Stakeholder Management
• Performance Marketing
• Marketing and content creation
• Digital and social media marketing

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
• Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum
• Flexible working options based around home and office locations, with flexible working patterns
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Standard Chartered