Loyalty and Customer Group Associate Manager

Traveloka

  • Singapore
  • Permanent
  • Full-time
  • 1 month ago
It's fun to work in a company where people truly BELIEVE in what they're doing!‎‎Job DescriptionWe’re looking for a data-driven, customer-obsessed Customer Acquisition Manager to lead initiatives that drive user acquisition through the strategic design and optimization of rewards, incentives, and visibility levers. You will work cross-functionally with Product, Data, CRM, and Performance Marketing teams to experiment with incentive structures and amplify their visibility across touchpoints, ultimately improving key L2 metrics and customer acquisition efficiency.Key Responsibilities:
- Design and Own Rewards Strategy: Develop compelling reward/incentive programs (e.g., sign-up bonuses, referral schemes, booking discounts) that maximize new customer activation.- Drive Funnel Efficiency: Identify and improve key funnel metrics such as login/profile completion and session depth, tying these directly to conversion and revenue outcomes.- Incentive Visibility & Merchandising: Collaborate with product and design to maximize visibility of rewards across site/app surfaces (homepage, banners, modal prompts, etc.) to drive action.- Experimentation & A/B Testing: Partner with analytics to structure rigorous experiments around incentive positioning, value sizing, and behavioral nudges across the funnel.- Segmentation and Targeting: Leverage behavioral, demographic, and transactional data to personalize incentive strategies for different cohorts.- Cross-Channel Activation: Work with performance marketing, lifecycle marketing, and SEO teams to ensure consistent messaging and incentive visibility across acquisition channels.- Loyalty and Retention: Work with CRM and lifecycle team on nurture program for newly acquired customers to improve long-term retention rate.- Measurement & Reporting: Track impact of initiatives on acquisition KPIs (sign-ups, login rates, conversion, CAC) and translate insights into product and marketing recommendations.‎Requirements- Minimum 5 years of experience in growth marketing, product management, or eCommerce roles, ideally in the tech or start-up sectors.
- Familiarity with the customer journey and hands-on experience with data and product analytics tools (e.g., SQL, Tableau, Google Analytics, or similar).
- Experience managing digital marketing channels, including optimization and reporting, with a focus on performance and ROI.
- Strong communication and interpersonal skills with the ability to collaborate across teams and manage relationships with internal stakeholders.
- Comfortable executing tactics in a fast-paced, dynamic environment, while balancing strategic thinking with hands-on execution.
- Experience developing and executing successful retention strategies that drive measurable business results.
- Strong analytical skills, with expertise in data-driven decision-making, customer segmentation, and predictive modeling.
- Deep understanding of the OTA industry, including customer behavior, market trends, and competitive landscape.
- Leadership experience, with a demonstrated ability to build and manage high-performing teams."‎If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Traveloka