Channel Planning Manager Singapore, Singapore

Singapore
Permanent
Full-time

22 days ago

DescriptionAbout WPP MediaWPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.comAbout MindshareMindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders - better for people, planet, and business - by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.EightBar, powered by Mindshare, a WPP media company, is seeking a Programmatic Manager to join our team. This team is dedicated to servicing the global media and data needs of one of the world's leading technology companies - IBM. At our core, we are focused on building an agency model for the future that is centered around streamlined workflows and an Audience First approach utilizing data and performance as our twin north stars; all while pursuing the goal of thinking big, driving fundamental change, fostering deep collaboration and most importantly: achieving results.Our people are all about working smart, being nice, and having fun. Our goal is to evolve the traditional concept of an agency into a collaborative model fusing IBM, GroupM, and Ogilvy and we are looking for people like you to help us accomplish this.People willing to Think differently belong here.Role Summary and ImpactReporting of the roleThis role reports to: Performance Director3 best things about the job:

Lead data-driven programmatic strategies that deliver measurable business outcomes and push the boundaries of advertising innovation.
Work with IBM, WPP teams, and platform vendors, collaborating across strategy, creative, and operations for impactful, full-funnel campaigns.
Push boundaries by challenging best practices, inspiring innovation, and mentoring junior team members, all while elevating your expertise in programmatic across display, audio, video, and pDOOH!

3 months:

Conduct a comprehensive review of IBM's current programmatic media strategies, including the audience targeting and inventory planning.
Gain expertise in IBM's media guidelines, brand safety benchmarks, and dynamic creative optimization frameworks.
Launch and optimize initial programmatic campaigns, demonstrating early success through measurable improvements in delivery, pacing, and targeting strategies.

Six months:

Develop a programmatic media roadmap aligned with IBM's business objectives, focusing on audience growth, platform capabilities, and inventory planning.
Foster a culture of data-driven decision-making by collaborating with cross-functional teams and training junior team members on optimization and reporting.
Provide regular performance optimizations and actionable insights on targeting strategies, creative effectiveness, and audience engagement.
Build relationships with key stakeholders, including IBM, WPP teams, and platform vendors, while attending weekly WIP meetings to align on goals.

Twelve months:

Collaborate with global teams to define IBM's annual programmatic media strategy, ensuring alignment with broader business goals.
Drive innovation in programmatic planning processes, audience targeting, and technology adoption to stay ahead of industry trends.
Define and implement key performance indicators (KPIs) for tracking and reporting campaign success, ensuring accountability and transparency.

Key Responsibilities:

Launch, traffic, QA, and analyze programmatic campaigns across platforms, including display, audio, video, and pDOOH.
Ensure proper bidding, budgeting, and targeting optimizations are implemented using data-informed insights, in collaboration with WPPAP.
Ensure all programmatic campaigns comply with IBM and WPPMedia brand safety benchmarks, including adherence to inventory quality standards across display, audio, video, and pDOOH channels.
Proactively suggest and implement new test-and-learn initiatives to improve campaign performance across all programmatic channels
Conduct in-depth channel analyses for all campaigns, draw actionable insights from data, and share findings with the broader planning team to inform strategy.
Provide bi-weekly reports to client teams on campaign performance, explaining what's working and why based on campaign KPIs, with a focus on all programmatic formats (display, audio, video, and pDOOH).
Monitor budget pacing to ensure campaigns across all formats remain on track and aligned with business goals.
Work with the investment/audience strategy/planning team, ad operations, and DCO ad-server teams to manage dynamic creative optimization (DCO) framework.
Develop audience strategies using data signals and inventory planning to align with IBM's media guidelines, ensuring optimal targeting across display, audio, video, and pDOOH.
Participate in campaign brainstorming sessions with integrated planning and leadership teams to develop innovative strategies for programmatic campaigns across all formats.
Challenge existing best practices and propose new hypotheses to continuously improve programmatic channels
Work with junior traders, mentoring them on the basics of media execution, optimization, and campaign management across all programmatic formats.
Be familiar with all AdOps-related steps across different third-party and client measurement tools, ensuring smooth execution and accurate reporting for display, audio, video, and pDOOH campaigns.
Maintain strong relationships with external platform vendors and partners to stay ahead of platform updates and innovations

Skills and ExperienceAt WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Qualifications

4+ years of practical experience planning/activating Programmatic/Display campaigns.
A fundamental understanding of media buying and programmatic platforms.
Proven ability to apply data to inform outcome-based media approaches that fuel both short- and long-term business goals
Strong collaborative spirit to work effectively across teams and stakeholders.
Ability to stay ahead of the latest updates regarding tools, techniques, and methods related to programmatic media.
Solid knowledge of tracking and tagging methods
Enjoy working in a fast-paced and collaborative environment.
Most importantly, eager to learn, adaptable, and have a strong interest in the advertising/media industry.

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