English Copywriter

Backbone

Singapore
Permanent
Full-time

2 months ago

Accounting × TechnologyWe make accounting more efficientAutomate the mundane tasks so that accountants can focus on creating value for themselves, their organisations and our profession.Job DescriptionContent Creation:

Write clear, concise, and engaging copy for a variety of marketing materials, including but not limited to website content, blog posts, social media posts, email campaigns, product descriptions, and advertising copy.
Ensure that all content aligns with the brand's tone, style, and messaging guidelines.

SEO Optimization:

Incorporate SEO best practices into your writing to improve search engine rankings and drive organic traffic.

Conduct Research and Fact-Checking:

Conduct thorough research on assigned topics to gather accurate and up-to-date information.
Verify facts and ensure content is reliable and credible. keyword research and use relevant keywords strategically in your content.

Editing and Proofreading:

Review and edit your own work for grammar, punctuation, spelling, and clarity.

Content Strategy:

Collaborate with the marketing team to develop content strategies that align with marketing goals and target audience needs.
Participate in brainstorming sessions and contribute creative ideas for content campaigns

Analytics and Improvement:

Monitor the performance of written content, analyzing metrics and user feedback.
Use data-driven insights to make improvements and adjustments to content strategies.

Brand Consistency:

Uphold and reinforce the brand's tone, style, and messaging guidelines in all written content.
Ensure consistency in messaging across various communication channels.

Application InstructionsThe job opening is exclusively for undergraduates or diploma students currently enrolled at approved Institutes of Higher Learning (IHLs).
Please apply for this position by submitting your text CV using InternSG.
Kindly note that only shortlisted candidates will be notified.

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