Senior Executive, Social & PR (1 Year Contract)
Sephora
- Singapore
- Permanent
- Full-time
- Develop a focused social media strategy to shape the content calendar, emphasising innovative content execution and integration of new features to expand Sephora’s reach and engagement on Instagram, Tik Tok, and Meta.
- Oversee the publishing of content across Sephora's social platforms, collaborating with Marketing and Ecommerce teams for campaign synergy and maximising channel impact.
- Proactively and reactively engage with the audience on social media channels, maintaining the brand's tone of voice. Address customer service inquiries promptly and escalate issues when necessary.
- Develop campaign and content briefs, ensuring clear ideation and localszation of PR angles and social assets to support Sephora’s campaigns and brand partners.
- Cultivate and maintain relationships with media stakeholders, working alongside the PR agency to establish a robust communications network.
- Handle all media inquiries, pitch for coverage, and manage the dissemination of press kits.
- Develop Sephora Squad strategies in alignment with the regional team, focusing on expanding Squad Members effectively.
- Manage and oversee PR & influencer events, especially the bi-annual House of Sephora, including venue sourcing, thematic styling, and RSVP management.
- Monitor channel performance with the help of performance tracking tools & agency support, preparing bi-weekly and monthly performance reports and analysis.
- Ensure timely execution of post-mortem reporting, providing comprehensive performance and analysis for key campaigns and PR events.
- Manage the allocated social media and PR budget, overseeing invoice processing, and following up on vendor payments.
- Demonstrated experience and interest in comms/marketing; agency, retail, and/or beauty industry preferred
- Prior experience working in a PR/Media/Social Marketing agency will be an added advantage.
- Experience in developing strategic, client-centric social / PR campaigns
- A university degree preferably in e-Commerce, Business Management or Marketing
- Knowledge in social media content creation – using CapCut, Canva and other Social editing tools is a plus
- Strong project management and planning skills, with the ability to conceive strategy and drive execution in a fast-paced entrepreneurial environment.
- Innovative and creative – continually looking to demonstrate and drive improvement to improve commercial outcomes
- Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative.
- Outstanding problem solving, project management and analytical skills
- Attention to detail with excellent written communication skills and the ability to work with tight deadlines
- Excellent in Project & Time management
- Organic social metrics – engagement rate, follower growth, social share of voice
- Brand Health Score - Top-of-Mind awareness
- Efficient ROI while generating EMV