Regional Marketing and CRM Manager

• Work closely with Asia commercial team to develop marketing initiatives, support specific customer needs, and increase business

• Be the point person for CRM topics in Asia working closely will global and Asia team

• Conduct thorough market research to analyze market trends, competitor activities, and customer insights.

• Monitor and track competitor activities to identify potential opportunities and threats in the market.

• Provide actionable insights and recommendations based on market research findings.

• Manage and execute marketing communication activities, including conferences, events, scientific seminars, and tradeshows.

• Develop marketing collaterals, ensuring consistent brand messaging and effective communication materials.

• Collaborate with cross-functional teams to create compelling marketing materials and campaigns.

• Work closely with global HQ to localize marketing campaigns, and develop market-specific campaigns to be deployed.

• Lead digital marketing efforts with a primary focus on China and Korea, more particularly on WeChat marketing for China

• Develop and implement digital marketing strategies to enhance brand awareness and drive customer engagement.

• Measure and analyze digital marketing performance, optimizing campaigns for maximum impact.

• Plan, execute, and measure marketing campaigns to generate leads and support business objectives.

• Collaborate with internal teams and external partners to ensure successful campaign execution.

• Track and report on campaign performance, providing insights for continuous improvement.

• Take ownership of the website revamp project, working closely with internal and external stakeholders.

• Ensure the website's user experience, design, and content align with brand guidelines and business objectives.

• Oversee the timely and successful completion of the website revamp project.

• Bachelor’s degree in Marketing, Business, or a related field.

• Proven experience with at least 8 years of experience in B2B marketing within a similar industry.

• Fluent in Mandarin is essential to effectively handle the China market.

• Strong project management skills with the ability to manage multiple projects simultaneously.

• Demonstrated experience in executing successful marketing campaigns.

• Familiarity with digital marketing platforms, especially WeChat, is highly desirable.

• Excellent communication, presentation, and interpersonal skills.

• Analytical mindset with the ability to derive insights from data to inform marketing strategies.

• Previous experience in the biotechnology industry is a plus.

Timeo-Performance