Lead Specialist, Global Marketing Measurement

Castlery

Central Region, Singapore
Permanent
Full-time

19 days ago

Furniture shopping has always been about filling a room with trending aesthetics. At Castlery, we're making it about creating a space to thrive in and be their best self.We are building a culture of people obsessively passionate about our mission and a place where you will want to show up every single morning and thrive together.Do you enjoy working within an inspiring, transparent and flexible environment, having the autonomy to make an impact and strive for excellence, being part of a supportive and open-minded team?If the answer is YES, join us in our mission to open everyone's eyes to the spaces they already have-and the life that's yet to be lived in them.As a Global Marketing Measurement Lead Specialist, you will analyse marketing metrics across channels, leveraging advanced analytics to maximize ROI. Collaborating with teams, you'll develop a unified measurement approach to optimize budgeting strategies. Additionally, you'll spearhead testing roadmaps across key marketing channels, driving incremental growth, you'll refine marketing tactics based on measurement and ensure alignment with overarching business goals.Key Responsibilities:Marketing Performance Analysis:

Conduct in-depth analysis of marketing performance metrics across all channels, including digital, social media, offline, and more.
Utilize advanced analytics techniques to identify trends, patterns, and insights that drive marketing effectiveness and ROI.
Provide regular reports and presentations to stakeholders, highlighting key findings and actionable recommendations.

Measurement Approach and Budget allocation:

Build a unified marketing measurement approach using outputs of Multi Touch Attribution models, MMM, lift studies, and platform analytics numbers to inform short-term and long-term marketing budgeting strategy.
Work closely with Marketing Analytics and Business Strategy teams to provide directions on budget allocation across channels and funnels.

Marketing Experimentation and Testing:

Design and execute A/B tests and experimentation campaigns to evaluate the impact of different marketing strategies and tactics.
Analyse test results and derive actionable insights to optimize marketing performance and drive continuous improvement.
Own testing roadmap across key marketing channels such as Meta, google to drive incrementality.

Cross-Functional Collaboration:

Collaborate closely with marketing teams, including performance marketing, brand marketing, global onsite marketing, and product, to align measurement efforts with overall business objectives.

The Perfect profile:

Bachelor's degree in marketing, Business, Statistics, Economics, or related field. Master's degree preferred.
5+ years of experience in Marketing Analytics, Marketing Measurement, Business Intelligence or related field, preferably within the e-commerce industry.
Proficiency in statistical analysis, data modelling, and visualization tools such as Python, R, SQL, Tableau, or similar.
Strong understanding of marketing metrics, attribution modelling, and experimental design methodologies.
Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for stakeholders.
Proven track record of driving business impact through data-driven marketing strategies and initiatives.

BenefitsOur first promise - the ride of a lifetimeYou will be joining the company in its most exciting phase, where we have proven our product market fit. With the growing online penetration of furniture, we will scale from 1 to 100. You will witness the rapid scaling of our customers and organization.The second promise - a good place to workWe are building a company that puts people as the company's core strategy for success. It's our mandate to make every employee perform to their highest potential so that they can do the very best work of their lives here, in Castlery.

We deeply value the employee's growth, ensuring a good onboarding experience, building career development, clarity on the company strategy and everyone's contribution to the bigger picture
Create a supportive, transparent and flexible work environment to enable our people to be highly productive and creative
Design and provide effective technical, managerial, culture and leadership training programs to help our people learn and grow

Castlery

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