Senior Analyst/ Assistant Manager, Analytics, APAC
The Walt Disney Company
- Singapore
- Permanent
- Full-time
- Based on audience cohorts, creating analysis with meaningful insights that improve performance, identify opportunities, improve engagement, and reduce churn
- Analyze user behavioral data to identify patterns, uncover opportunities, and create common understanding of how people are interacting with the platform and content
- Generate data-based insights that help to launch impactful and effective marketing programs.
- Develop strong hypothesis, conduct A/B analytics and make data-based recommendations
- Measure performance and reporting business outcomes in a daily/weekly/monthly basis with most relevant KPI's converted into insights and key action items to improve efficiency
- Work with other members of the team to align metric definitions across all services within the business
- Continuously drive toward efficiency by simplifying and automating where possible, eliminating redundancy across the organization, refining metrics, and building new reports as needed to support decision-making.
- Assure quality and accuracy of deliverables through thorough interaction with business partners to understand and refine requirements and adherence to privacy, governance standards, and quantitative practices
- 2-6 years of relevant experience in a similar role, preferably within a digital business
- Bachelor’s degree in a quantitative field including Marketing, Economics, Business, Mathematics, Statistics, Data Science, Engineering, Physics, Chemistry or Social Science. Graduate degree preferred
- Demonstrated experience in and expertise in SQL
- Solid understanding of Microsoft Excel including pivot tables
- Strategic thinker with good communication and presentation skills
- Creative mindset with the ability to leverage on data to develop analysis
- Excellent communication skills to convey complex data findings to non-technical stakeholders.
- Good analytical mind
- Results-oriented
- Fluent in English