Assistant Director, NCIS (Corporate Communications, Services & Strategic Engagement)
National University Health System
- Singapore
- Permanent
- Full-time
- Develop and execute an institution-wide corporate communications strategy aligned with long-term goals and strategic initiatives.
- Foster an agile, insight-driven communications culture, building systems that measure impact and demonstrate value creation.
- Change communications for operational transformation: Be involved in change management efforts by using communication strategies to frame changes in terms of benefit, efficiency, or experience enhancement, linking to larger strategic goals.
- People development: Builds and leads a high-performing team and acts as counsellor, mentor, and coach.
- Foster a culture of collaboration, creativity, and continuous learning in alignment with the future of corporate communications.
- Lead a team and work with multiple stakeholders in the planning, co-creation and management of engagement events and programs in the hospital and community settings.
- Ability to monitor and measure the impact and satisfaction levels of events and community activities to continuously improve strategies.
- Manage and curate hosted visits by government leaders, donors, academic partners, and VIP guests, ensuring a seamless institutional experience.
- Collaborate with internal and external stakeholders to deliver events that showcase the institution's excellence, vision, and leadership.
- Develop a strategic brand, marketing and communications plan that addresses NCIS geographic and healthcare sector market leadership ambition.
- Effectively execute marketing and external communications plan in collaboration with Group and relevant stakeholders.
- Deliver innovative campaigns to increase NCIS market share and reputation to be a world class oncology centre locally and globally.
- Champion innovative use of digital channels including web, account-based media buy, marketing automation and social media.
- Oversee brand narrative, editorial standards, and tone of voice to ensure consistency and impact across all communication platforms.
- Collaborate with faculty and research teams to translate clinical, research and education outputs into compelling, audience-relevant stories.
- Position the institution's academic and scientific achievements through local and global communication channels.
- Leverage data and analytics to drive insights; develop and implement metrics to measure results of marketing campaigns and programs including lead generation/sales in line with marketing automation system implementation; provide analysis and recommendations to support continuous growth, improved execution and team development.
- Partner with leadership to strengthen internal communication that aligns with institutional values and strategic change.
- Create opportunities for storytelling, feedback loops, and recognition that humanize operations and celebrate service contributions.
- Lead internal campaigns, and transformation communications to support workforce engagement and shared purpose.
- Develop and implement comprehensive fundraising strategies to achieve fundraising goals and objectives.
- Prepare marketing materials, pitch books, and presentations to effectively communicate NCIS's strategies, performance, and value proposition to donors.
- Ensure compliance with all relevant regulations and reporting requirements related to fundraising activities.
- Provide regular updates and reports to leadership team on fundraising progress and performance.
- Assist in managing key projects and initiatives by coordinating tasks, deadlines, and resources.
- Monitor project progress, track milestones, and provide regular updates to the executive.
- Good resource management to oversee budgets and allocate resources effectively for events, programs and public forums.
- Prepare project reports and presentations as needed.
- Undertake other responsibilities as assigned by the Reporting Officer or Department Head.
- Provide flexible support for cross-team initiatives and evolving institutional priorities.
- Minimum of 20 years of progressive experience in communications, marketing, or strategic engagement roles, with at least 5 years in a leadership capacity.
- Tertiary qualification in Communications, Marketing, Media, Journalism, Public Relations, or a related discipline; postgraduate qualifications are an advantage.
- Exceptional candidates with less traditional pathways but who demonstrate outstanding leadership, strategic thinking, and institutional alignment may also be considered.
- Exceptional written and verbal communication skills, with the ability to craft compelling narratives across platforms and audiences.
- Strong relationship-building, stakeholder engagement, and influencing capabilities, with a demonstrated ability to navigate complex environments.
- Confident public speaker with excellent presentation skills and a strong executive presence.
- Proven change agent with the ability to manage ambiguity, balance competing priorities, and drive strategic alignment across functions.
- Effective people leader with a track record of building, mentoring, and developing high-performing teams in both in-person and digitally connected work environments.
- Demonstrated experience leading diverse, multidisciplinary teams and fostering a culture of collaboration, inclusion, and continuous learning; a hands-on leader who leads by example and is willing to roll up their sleeves when needed.