Brand Ambassador
Campari
- Singapore
- Permanent
- Full-time
Accept ClosePress Tab to Move to Skip to Content LinkSearch by KeywordSearch by Location×Select how often (in days) to receive an alert:Create Alert×Select how often (in days) to receive an alert:Apply nowStartPlease wait...Brand AmbassadorDate: Feb 22, 2024Location:Singapore, SGAdditional Location:Function: CCMSeniority Level: AssociateEmployment type: PermanentWorkplace Type: On-siteCompany: Campari Singapore Pte.LtdWant to be a crowd-stopper rather than a crowd-pleaser? Become a CamparistaAt this point, you may not know exactly what it takes to be a Camparista , but you have the makings to be one of us. We're the independent minded and passionate achievers in the spirits industry, innovating the iconic.Be Part of Our Signature MixGeneral Description of the RoleBuild the profile of CS brands through engaged customers and facilitate consumer trial of Campari Group brands through our key accounts.Build the understanding and preference of Campari Group brands through training of distributors sales team, bartenders and end consumers. Training will be in line with the content, templates and structure of the Campari Academy on- and offline.Work with the distributor team to execute the on premise Go To Market (GTM) plans that flow from the brand plans.Key Responsibilities and ActivitiesEducation / TrainingExecute Campari Academy online and offline programs for Campari Group brands targeting both Trade and Distributor, leveraging in line with Must-Win BattleEducate Consumers through public consumer-facing eventsTrade ActivationProvide and Train necessary internal communications, distributor presentations, Drink Strategies, POS assets, and selling tools to support Brand activations and Promotions, following the guidelines provided.Driving the execution of Perfect Store Levers standards in the markets according to the agreed standardsSupport the activation of the On-Premise & Off Premise following the Must Win Battle planSupport trade activation including Trade Show and other related trade programs.Regularly conduct market visits with the distributor's sales team to understand challenges/opportunities as well as train the sales force on the jobTrade media print media contribution where requiredCommericial DutiesMaintain working relationships with existing on trade accounts to ensure that they receive exceptional service and to identify potential new sales opportunitiesWork closely with local Commercial Manager to achieve volume and distribution targets for on trade channelAdministration & Channel ReportingDevelop Universe List and Hunting List regularly, aligned with local Brand Plans.Weekly and monthly reporting on activations/training and perfect store levels incl. KPI's through appointed tools and format.Key RelationshipsInternal: Reports to Regional On-Premises Manager.The Advocacy Lead also has a dotted line reporting to the Local Commercial Manager.The Advocacy Lead will work closely with Campari's local team in developing key customer activations and campaigns.Experience RequiredLiquor Industry experience essential, with a strong On-Premise focusKnowledge of the Liquor industry and communication guidelinesStrong relationships in On-PremiseSkillsCommercial and Sales NegotiationCreativityExpertise in MixologyAbility to create cocktail lists across all levels of the On-PremiseAbility to convey passion for our brandsAbility to network and build strong relationshipsBrand and consumer-focusedIndustry knowledge of local and international brands & competitorsAwareness of local and global market and consumer trendsBar management acumenPublic Speaking and presentation skillsTraining SkillsFunctional Competencies- In depth knowledge of Campari brands, from product usage to demographiCS of consumers for each brand. This competency directly links to the Camparista program which includes three levels of knowledge; Camparista, Camparista Red Passion and Camparista Grand Master. This role is expected to achieve Grand Master level.- Able to present information, ideas and proposals and communicate in an influential, confident, clear and open way with both internal and external stakeholders- The ability to establish relationships both inside and outside the organisation as well as cultivating a wide range of contacts that lead to a greater ability to source information and build competitive advantage.- The ability to think at a big picture, future oriented level and think at the forefront of new and cutting edge concepts in the field. Individuals with this competence quickly grasp new concepts and theories, are able to synthesise complex information and recognise patterns and possibilities, and new directions for their function and the business.General Competencies- Pays attention to details; Achieves key objectives and meets the defined deadlines; Is highly productive and delivers high-quality; Works effectively under pressure or heavy workload, balances multiple projects; Accepts new and greater responsibilities- Prioritizes own work efficiently; Takes direction without being prompted; Knows when to consult and when to act independently; Keeps management and peers informed of status and potential problems; Handles confidential information appropriately- Understands consumers / customers / internal clients' needs; Provides all customers with solutions that best meet their needs; Proactively anticipates future needs and seeks out opportunities- Communicates persuasively and passionately; articulates ideas clearly ; Demonstrates effective relationship skills; Responds well to constructive criticism; Obtains acceptance and takes action for ideas; Is an active contributor to the team- Assigns appropriate individual goals and tasks; Follows through on completion of objectives; Effectively delegates responsibilities when needed; Consistently provides honest feedback and rewards- Shows curiosity and interest to be exposed to new situations / challenges; Quickly acquires and puts into practice new knowledge, behaviours and skillsOTHER SKILLS
- Fluent in English
- Proficient in Microsoft Offlice such as Excel and Powerpoint