Senior Growth Hacking Manager (DeFi)
BNB Chain Innovation
- Singapore
- Permanent
- Full-time
- Develop and execute a comprehensive growth hacking strategy, including market positioning, user acquisition, retention, and brand promotion.
- To enhance brand awareness and user engagement, plan and organize online events, such as hackathons, community activities, festival campaigns, ecosystem interaction campaigns, and long-term incentive programs.
- Execute marketing campaigns using various channels and strategies (such as social media marketing, email marketing, etc.) to attract new users and keep existing users active.
- Write high-quality promotional content suitable for various channels for marketing
- Analyze market trends and user data to optimize growth strategies and marketing activities continually.
- Work closely with the product, technology, and design teams to align on marketing activities and product development.
- Suggest and experiment with creative solutions to drive growth, given the nascent and experimental nature of the web3 industry
- At least 5 years of experience in growth hacking or marketing, with a preference for candidates with experience in the blockchain industry.
- Experience in both TradFi and DeFi organizations, preferably. Good knowledge of DeFi protocols and models.
- Understands the different aspects of a web3 business - from infrastructure to markets - such that you will have a comprehensive assessment of the strengths and gaps of a web3 project.
- Strong organizational and event planning abilities, with experience in successfully organizing large-scale events.
- Excellent copywriting and communication skills, capable of creating compelling content.
- Familiarity with various marketing channels and tools
- Exceptional data analysis skills, making data-driven decisions, and optimizing marketing strategies.
- Good teamwork and project management abilities, capable of working in a fast-paced environment.
- Business Level English.
- Become part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities.
- Work alongside diverse, world-class talent, in an environment where learning and growth opportunities are endless.
- Tackle fast-paced, challenging and unique projects.
- Work in a truly global organization, with international teams and a flat organizational structure.
- Enjoy competitive salary and benefits.
- Balance life and work with flexible working hours and casual work attire.