Vice President, Marketing Business Partner
Marsh McLennan
- Singapore
- Permanent
- Full-time
- Manage integrated campaigns end-to-end, from conceptualisation to execution, including:
- Creation and delivery of the strategy grounded in audience insights and with clear, measurable objectives.
- Development of integrated campaign framework (top, mid and bottom funnel), based on research of subject matter, market intelligence and in consultation with internal stakeholders.
- Construction and management of integrated campaign plans with actions, timings, dependencies, and owners to ensure project tracking and team accountabilities, while demonstrating the ability to deliver with innovative ideas and superb quality.
- Building in real-time analytics to be regularly reviewed and, if required, making campaign adjustments to maximise campaign results.
- Keeping project stakeholders engaged and involved pre-, during and post-campaign.
- Develop content to communicate the business proposition across multiple audience groups:
- Identifying content requirements across key audience groups using content framework.
- Developing relevant content with the editorial team in line with the defined strategy and project plan, and regularly assessing content effectiveness with a view to optimisation where and when appropriate.
- Helping facilitate business, legal and brand approval for content.
- Working collaboratively with other members of the marketing and communications team where you need business information, production and design support or other services.
- Ad-hoc marketing activity in support of specific solutions in-line with key dates and/or periods in the marketing and business calendar.
- You have a degree in marketing, communications, journalism, or business / commerce with a major in one of these areas.
- You will have a minimum 8 years in B2B marketing roles, preferably in the insurance/financial services industry, marketing agencies or management consulting.
- You have strong stakeholder engagement skills, with the ability to manage multiple stakeholders including senior stakeholders with confidence and professionalism.
- You are a multi-channel marketer with campaign conceptualisation expertise and proven lead generation experience.
- You will be proficient in Microsoft Office (PowerPoint, Word, Excel) and am comfortable using different marketing or communication platforms (Google Analytics, CRM like Microsoft Dynamics, Pardot, Zoom).
- You always develop content with the audience in mind and able to make complex technical information easy to understand for a broad audience.
- You can manage your time well, knowing your deadlines and how to prioritise and project manage.
- You are curious about the industry, the areas we have expertise in, marketing and communication trends and ideas, and bring this into the work you deliver in the form of ideas and new angles.
- You are interested in contributing to the energy and team environment.
- You are happy to roll your sleeves up and get things done including getting content on a website or setting up an email template ready to send.
- Excellent communication and written skills in English.
- Ability to identify the key messages of industry data and insights and present them in a compelling and creative way that resonates with the target audience's needs, preferences, and pain points.
- Strategic thinker with ability to take ownership, prioritise work, and meet deadlines with can-do attitude.
- Strong stakeholder management, negotiation, presentation, and analytical problem-solving skills.
- Highly motivated and a team player with good stakeholder management skills.