PR Specialist

Clarins

Singapore
Permanent
Full-time

27 days ago

Ready to bring passion into your career?A global leading skincare and make-up company, Clarins group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Its raison d'être is "making life more beautiful, passing on a more beautiful planet".Operating in more than 150 countries, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.Because our 8,000 talents are unique, we are committed to promoting diversity in all its forms.Do you want to help write the next chapter of our story? We are looking for a PR Specialist based in Singapore.THE ROLE:Reporting to Singapore domestic Communications Manager, this person will be instrumental in protecting and building brand equity in the construction of best in class communications strategy to establish meaningful and valuable interactions with consumers via press/media/influencers.Public Relations

Develop and localise PR Marketing strategies according to the local marketing calendar. Together with the wider local and regional marketing teams, amplify brand visibility and support all major launches and repushes
Work with Brand Team closely for campaign synergy, to maximize campaign impact
Strong knowledge and understanding of local Media landscape to build and maintain relationships with both Media and Friends of Brand while keeping long-term sustenance plans in mind
Handle Media enquiries, pitching for coverage, press releases and dissemination of press kits (Includes creative press kits)
Organise, coordinate, and participate in Regional and/or Global press trips, if any

Influencer Management

Identify, build, grow and maintain a strong network of brand advocates in the local influencer community
Organically pitch and evoke the interest of influencers in the brand
Develop annual content calendar to guide and inspire influencer content creation
Work closely with influencers to ensure that quality, always-on content is created
Plan and execute ad-hoc events with external agency/partner as needed

Campaign Reporting and Analysis

Continually monitor efficacy and ROI (quantitative and qualitative) of campaigns with tracking tools
Review results and consistently apply learnings on an ongoing basis
With the help of platforms and tools (Bazaarvoice, Launchmetrics etc.) and ad-hoc usage of agencies, building awareness, achieving top rankings in buzz (EMV) with positive net sentiments (brand health score) are to be top of mind
Media monitoring with regular review and report for brand coverage

Trends and Best Practice Sharing

Stay on top of industry trends, the latest influencer, digital and social media advancement with regular monitoring of the landscape and competitor activities to identify trends and best practices
Curate and share these trends and best practices in influencer marketing to inspire other teams and markets
Monitor press and media buzz and trending topics to identify opportunities for brand relevance and coverage

YOU HAVE:

Minimum 2-3 years of relevant PR/Communication and Influencer Marketing experience in Luxury
Owning a strong network of Local Media and KOL/KOC contacts and having existing relationship with local press and media will be an advantage
An excellent communicator with strong copywriting capability. Creative ideation to be activated when required

A team player, with the ability to develop effective working relationships with both internal and external stakeholders in a multi-cultural environmentHaving a keen eye for detail and is data-drivenWE HAVE:

Close to 70 years of expertise in beauty and spa, with the Clarins and myBlend brands
Unique products and innovative services
A commitment to Social & Environmental Responsibility embedded in our raison d'être
A caring and inclusive corporate culture
Development and training opportunities
Attractive compensation and benefits
A flexible work environment, with up to 2 days of remote working per week

If you have a curious mind, a thirst to go further and the drive to boldly take on new challenges, join us.At Clarins Group, we believe in making life more beautiful for our employees and our customers. Inclusion and diversity are firmly grounded in our core values, which are part of our DNA. We strive to achieve inclusiveness and we foster an equal-opportunity culture where everyone can reach their full potential and do their best work. We welcome applications from all backgrounds.To learn more about our group and our commitments to people and the planet, visit www.groupeclarins.com.

Clarins

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